#Japan #Tokyo #Lawson #thatgamecompany #Sky

Celebrating a Milestone in Gaming

In a world where video games continue to connect players across the globe, Sky: Children of the Light commemorates its 7th anniversary with an exciting collaboration with Lawson, Japan's popular convenience store chain. Beginning on July 21, 2026, players and fans can purchase exclusive items designed to celebrate this milestone, available at approximately 14,000 Lawson locations across Japan.

This special initiative includes a series of original birthday cards and unique regional stickers featuring the beloved Manatee character. The campaign is available through Lawson's Print Service, allowing customers to personalize their purchases easily. The birthday cards, available in seven vibrant designs created by thatgamecompany's artistic team, are sold at prices starting from 300 yen for L-size cards and 500 yen for 2L-size cards. Meanwhile, the adorable regionally-themed Manatee stickers, inspired by the diverse culture and scenic beauty of Japan’s five different areas, can be purchased for 400 yen for L-size and 600 yen for 2L-size.

Special Campaign to Extend Availability

As part of this celebration, a social media campaign titled "Deliver the Traveling Manatee Nationwide Challenge" will engage fans on the official Sky X (formerly Twitter) account. If the combined likes and reposts on specific posts reach 3,000, the five limited stickers will later be made available at Lawson nationwide starting from the second phase of the launch. This unique challenge encourages community involvement and makes the campaign even more exciting.

What's on Offer

1. Birthday Cards
- Price: 300 yen (L-size), 500 yen (2L-size)
- Details: Original illustrations capture moments of joy, depicting the vibrant characters and the world of Sky. Each card represents a piece of the game's enchanting universe, making them a must-have for fans of all ages.

2. Manatee Stickers
- Price: 400 yen (L-size), 600 yen (2L-size)
- Details: These charming stickers feature variations inspired by the unique cultures and landscapes across Japan. Perfect for collectors, they not only capture the essence of each region but also celebrate the joy of exploration.

Defining the Event

The 7th Anniversary Lawson Print Initiative lasts from July 21 through September 28, 2026, and takes place across all participating Lawson stores. Fans are encouraged to visit their local stores to find these limited editions and celebrate this interactive experience with other Sky enthusiasts.

This event is not just about merchandise; it’s about creating memories and connections between players and the game itself. With awards and recognition under its belt, Sky: Children of the Light has made a significant impact since its release on July 18, 2019, continuously enriching the gaming landscape through emotional storytelling and community interactions.

A Legacy of Innovation

thatgamecompany, founded in 2006, has now been creating engaging and emotional gaming experiences for 20 years. Not only has Sky garnered numerous accolades, including Apple's iPhone Game of the Year 2019 and multiple selections at game awards, but it has also expanded its reach, boasting over 300 million downloads across platforms, including iOS, Android, PlayStation, and Steam.

As players embark on new adventures in the magical world of Sky, this anniversary event serves as a reminder of the journey they’ve taken together. Whether purchasing birthday cards, collecting stickers, or participating in the social media challenges, fans can actively contribute to the ongoing story that Sky: Children of the Light has crafted through passion and creativity.

Join in the celebration and explore the items available at your nearest Lawson store starting July 21. Together, let’s make this anniversary unforgettable!