Transforming Organizational Efficiency: How AI is Revolutionizing Operations and Growth at Rigaku Body

In an impressive feat of growth and innovation, Rigaku Body has recently reported doubling its sales while expanding its operations without hiring additional headquarters staff. This achievement can be attributed to the company's shift towards a 'muscular organization' model, where 90% of its employees actively utilize AI technology. To showcase the results of this transformation, the company hosted its first AI Results Presentation event on December 17, 2025, marking six months since the launch of its AI-driven initiative.

Background: Overcoming Growth Challenges with Intelligence Rather Than Personnel

Rigaku Body, headquartered in the bustling neighborhood of Shibuya, Tokyo, has witnessed consistent growth over the past three fiscal years, achieving a remarkable doubling of sales and expanding its operational footprint to 100 locations nationwide. However, this rapid expansion brought about challenges; as the complexities of managing operations increased, the company realized that simply adding more personnel to the headquarters was not a viable long-term solution.

Rather than opting for easy staffing expansions or outsourcing, Rigaku Body decided to maintain its current workforce. The new strategy focused on maximizing productivity per individual by leveraging technology. In June 2025, the company launched its AI Promotion Project, aiming to transform its operations by integrating AI into daily tasks.

Six-Month Results: From Point Activities to Systemic Reformation

As the project progressed, Rigaku Body transitioned from a proof-of-concept phase to delivering tangible results in practical applications. Here are some key outcomes from the initiative:

1. Widespread AI Participation: Nearly 60% of employees at the headquarters have actively engaged in AI training sessions, which are held monthly. This initiative has not only involved a few specialized individuals but promoted an understanding of AI across the organization.

2. Grassroots Business Reform: Through AI, employees have taken it upon themselves to identify and solve challenges autonomously. For instance, in the accounting department, specific tasks that once took 1.5 days were completed in just 30 minutes, a reduction of approximately 97%. Furthermore, voice AI has facilitated the development of applications for creating daily reports.

3. Cultural Shift Towards Open Knowledge Sharing: A newfound culture of collaboration has emerged where success stories and effective techniques are openly shared among various departments. Phrases like “I'll share my successful prompts” have become common, promoting a collective approach to learning and reusing insights.

Outstanding examples of AI utilization were recognized during the presentation event, reinforcing a shared culture of 'challenge and achievement' that has accelerated the organization's evolution.

Insights from CEO Takuya Kijiro

During the results presentation, CEO Takuya Kijiro expressed his confidence in the company's AI strategy, stating, “It’s reassuring to see that AI utilization has expanded beyond just a select few individuals to encompass our entire workforce. We aim for a high level of productivity without increasing our headcount.” Kijiro emphasized the importance of adapting to technological advances while fostering a workplace that values employee contributions and enhancing customer service through AI-driven solutions.

Future Prospects: Expanding AI Integration from Administrative to Product Services

Moving forward, Rigaku Body plans to extend its AI application from improving administrative efficiency to enhancing product offerings and services. The company is currently working on integrating AI into tools and processes used by staff on the ground, which is expected to streamline operations further.

Additionally, there is an ongoing focus on developing products that leverage the expertise of physical therapists, ensuring customers receive the best possible care during their treatment. Rigaku Body is also exploring AI's potential to improve service quality and enhance customer experience (UX).

The company's integrative approach continues to merge the specialized skills of physical therapists with advanced technology, contributing to an organization that is resilient to change and focuses on shining a spotlight on its valued employees.

About Rigaku Body

Founded in July 2018 by Takuya Kijiro, a licensed physical therapist, Rigaku Body operates under the core philosophy of offering “non-repetitive chiropractic care,” aiming to alleviate patient discomfort within three sessions or fewer. With 105 locations nationwide as of December 2025, the organization is also innovating by providing machine-assisted Pilates services through its brand 'Luluto'. Rigaku Body envisions contributing to global health by offering unparalleled therapeutic skills and fostering a supportive environment for employees and customers alike.

For more information on Rigaku Body, visit their official website: Rigaku Body.