Laura Macdonald Boosts FINN Partners' Global Tech Practice as Leader

Laura Macdonald Joins FINN Partners as Global Tech Practice Leader

In a significant move for the technology communications sector, FINN Partners has announced the appointment of Laura Macdonald as their new Global Technology Practice Leader. Bringing extensive experience from her previous role as President, Americas at Hotwire, Macdonald will lead FINN’s technology practice, which has recently seen substantial growth and demand for strategic communications.

A Leader in Technology Communications

Laura Macdonald is no stranger to the challenges and opportunities that come with the rapid evolution of technology. Based in San Francisco, she will oversee a global team of nearly 300 professionals dedicated to providing integrated communications strategies. Her responsibility will include navigating complex markets where technology is reshaping industries and affecting global conversations.

Having spent over a decade at Hotwire, Macdonald has built a robust portfolio characterized by her leadership in multi-channel programs that enhance brand reputation, drive influence, and foster growth. Her promotion at Hotwire to Chief Growth Officer and subsequently to President of Americas demonstrates a proven track record of client wins and an acute understanding of the tech landscape’s dynamics.

Commitment to Client Success and Innovation

Peter Finn, the global CEO of FINN Partners, expressed enthusiasm about Macdonald's appointment, emphasizing that technology has been a core focus since the agency's inception. He noted that her integrated marketing philosophy, profound client-centric approach, and ability to cultivate team culture align perfectly with the agency's vision. "Laura Macdonald is among the most respected leaders in agency technology communications, and we are thrilled to welcome her aboard," Finn stated.

One of Macdonald’s immediate tasks will be to build upon the agency’s momentum in the technology sector. In 2025, FINN Partners' global technology practice generated approximately $50.3 million in fees, serving a diverse range of technology clients from established industry giants like Comcast and NETSCOUT to promising startups like Roborock. The agency successfully secured over 50 new tech clients in the past year alone.

Vision for the Future

Macdonald articulated her excitement for this new chapter, stating that her personal values resonate with FINN’s ethos of “work hard, play nice.” Her vision involves leveraging technology’s growing influence to not only serve clients but to also push the boundaries in technical storytelling, thus amplifying the agency's impact across all sectors of technology.

With initiatives targeting new markets and expanding service offerings, FINN Partners is set to maintain its trajectory of growth and innovation. Macdonald's leadership is anticipated to further solidify their reputation in the tech communications arena, supporting clients as they navigate a landscape increasingly driven by artificial intelligence and digital transformation.

About FINN Partners

Founded in 2011, FINN Partners has quickly become one of the fastest-growing independent public relations firms globally, with revenues soaring from $24 million to approximately $200 million in just 14 years. Recognized for its innovative approach and collaborative culture, the agency has earned accolades such as Fast Company's Most Innovative Companies and PRovoke Media's Best Agency to Work For. With a global footprint that spans 39 offices and a commitment to providing top-tier services, FINN Partners continues to be a trusted partner for numerous clients across various industries.

With Laura Macdonald at the helm of the Global Technology Practice, FINN Partners is strategically positioned to harness the power of technology to drive substantial business growth and innovative communications strategies for its clients worldwide.