Revolutionizing Recruitment: New Japan Testing Association Implements AI Presentation Automation with TALKsmith

Transforming Recruitment Processes with AI

The New Japan Testing Association has taken a significant innovative step by incorporating the AI presentation automation tool, TALKsmith, into its recruitment activities. Founded in 1948, the association faces the challenge of effectively communicating the appeal of specialized roles in maritime and cargo inspections to prospective students. Traditionally, they conducted around 50 online information sessions annually, engaging in labor-intensive preparation and execution. However, by integrating TALKsmith, they've successfully streamlined their recruitment efforts, thereby saving approximately 70 hours of labor each year.

Background & Challenges Faced

Over the years, the New Japan Testing Association's recruitment team organized weekly presentations to attract students during peak hiring seasons. This approach, however, proved to be cumbersome and inconsistent. Each online session required nearly an hour of setup, placing significant stress on the recruiting team. Similarly, the quality of presentations varied depending on which staff member was presenting, making it difficult to deliver a consistent and compelling narrative about their work.

Selecting and Utilizing TALKsmith

In their quest for a solution, the New Japan Testing Association chose TALKsmith for its ability to create a natural and engaging presentation experience through digital human avatars. The implementation process involved showing sample presentations to executives, facilitating a consensus on adopting this technology. They transformed what used to be 30-40 minute presentations into 10-15 minute videos. Applicants now receive a link to view the TALKsmith presentations, ensuring they grasp essential information efficiently and uniformly.

Achievements Post-Implementation

The transition to AI-generated presentations using TALKsmith has drastically reduced the workload for the recruitment team, allowing them to reallocate time that was previously tied up in preparation. This efficiency enables them to focus on following up with candidates who could not attend the sessions, as well as nurturing the talent pool more effectively. Thanks to the high-quality, consistent presentations provided by the digital human avatar, candidates are now better informed about the business, leading to a deeper understanding before their interviews.

The representative from the New Japan Testing Association noted, "The most significant achievement is the complete elimination of live online presentations. The 70 hours saved annually now allow us to engage with students who missed the initial sessions and strengthen our talent pipeline. With the digital human assistant, the variations in presentation quality have been eliminated, ensuring that candidates come into their interviews well-prepared and informed. We aim to further expand the use of TALKsmith in areas such as onboarding and internal training in the future."

About TALKsmith

TALKsmith is a pioneering AI service that automates repetitive presentation tasks involved in recruitment. It provides candidates with up-to-date information about the company’s operations, work environment, career paths, and corporate culture, adjusting the delivery based on candidate preferences and learning styles. The platform not only standardizes presentation quality but also offers insight into candidates' engagement, enabling recruiters to tailor their outreach accordingly. This innovative approach ensures more time is available during interviews for in-depth discussions regarding the candidates' values and aspirations rather than basic information delivery.