MASA's New Positioning: Elevating Medical Access Beyond Transportation Services

Introduction


MASA®, a leader in emergency medical transportation coverage, has recently announced a strategic shift to emphasize its expanded focus on medical access. This rebranding, termed "Medical Access & Service Advantage," represents a significant evolution for the company, illustrating its commitment to eliminating barriers for individuals and families seeking essential medical care.

A Shift from Transportation to Comprehensive Care


While MASA has been recognized primarily for its emergency transport services for over five decades, it aims to enhance its role within the healthcare system by offering broader medical service options. According to CEO David Harris, the company's mission is now centered on providing comprehensive support that goes beyond just transportation.
"We strive to eliminate barriers to accessing critical medical care regardless of the countless variables that routinely undermine timely and affordable access," said Harris. This sentiment captures MASA's core intention — helping members navigate various challenges in accessing critical medical services, including transportation, medical assistance while traveling, and a trusted resource for supplemental coverages.

Expanded Services


Founded over 50 years ago, MASA started as Medical Air Services Association, Inc. Its legacy has evolved alongside its member services, which now encompass a variety of benefits. These include:
  • - Companion Transportation Benefits: Assisting individuals in traveling with a support person during medical situations.
  • - Worldwide Emergency Transport and Repatriation: Extending the coverage beyond national borders to assist members globally.
  • - Cruise-Specific Benefits: Tailored coverage options for travelers on cruises, addressing unique healthcare needs.
  • - Transportation Interruption Expense Protection: Ensuring financial security in the event of travel disruptions.

MASA now covers millions of members across the United States and reaches into 14 international markets, totaling over 2 million protected individuals. With a dedicated staff of over 400 professionals, the company's impact is vast, and its vision is set on offering more comprehensive solutions in medical access.

Emphasizing Member-Centric Approach


The rebranding to Medical Access & Service Advantage not only highlights MASA's diversified offerings but also reinforces its commitment to putting members first. By addressing various challenges, such as reliable transportation to facilities and medical assistance during travel, MASA strengthens its connection with its community. This approach acknowledges how critical immediate access to medical care is when members face emergencies or health crises.

Conclusion


MASA's shift in focus demonstrates a forward-thinking perspective on healthcare access, recognizing that members benefit from much more than transportation services. This initiative underscores the critical role of healthcare accessibility and aims to ensure that every member faces fewer barriers during their times of need, effectively providing them with peace of mind and support.

For more information, visit masaaccess.com.

Topics Health)

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