#United States #St. Louis #Latch #DOOR #Building Intelligence

The Dawn of DOOR: A Revolutionary Shift in Building Operations

In an era where technology is pivotal in reshaping how we interact with our surroundings, the recent rebranding of Latch to DOOR is a significant milestone. Known for revolutionizing smart access within multifamily homes, this shift indicates a deeper commitment towards building intelligence and operational excellence. Here’s a closer look at this transformation and what it means for the future of building management.

Embracing a New Identity

As of August 12, 2025, Latch announced its official rebranding to DOOR, signaling a broader vision beyond just smart access hardware. According to CEO Dave Lillis, this transformation embodies clarity, purpose, and the determination to advance in the realm of building management technology. The rebranding resonates with the company's mission to simplify operations and enhance overall building performance for owners and residents alike.

The new branding is now present across various platforms such as DOOR.com, the DOOR App, and DOOR OS, uniting all offerings under a streamlined, future-ready system. Property owners, operators, and partners are invited to explore this enhanced experience by visiting DOOR's website.

More Than Just a Name Change

While the name might have changed, the underlying principles that propelled Latch to the forefront of smart access technology remain intact. DOOR continues its commitment to providing best-in-class smart locks and access control systems but is now taking a more integrated approach. This shift evolves the company from merely a provider of access solutions to a comprehensive platform that incorporates hardware, software, and automation in a seamless interface.

Recent updates include the redesigned DOOR App, which empowers residents with features such as keyless entry, advanced smart home controls, and on-demand services, all within a user-friendly environment. This innovative app is complemented by the DOOR Operating System (OS), which fosters smarter property management by automating operational tasks and enhancing user experience behind the scenes.

Shaping the Future of Building Management

As the complexities of property management rise and profit margins tighten, DOOR is poised to address these challenges head-on. The platform aims to consolidate access, automation, and operational systems into a single cohesive experience, ultimately making daily management simpler for property operators while augmenting the living experience for residents.