#Japan #Tokyo #Toothpaste #Schmitt #Mild Mint

Schmitt Unveils Future White Care Toothpaste with Mild Mint Flavor

Haleon Japan Corporation, led by CEO Mari Nogami, proudly announces the launch of its top-selling toothpaste brand, Schmitt. Starting September 16, 2025, customers nationwide will be able to purchase the new flavor, Mild Mint, from Schmitt's innovative Future White Care line. This product incorporates over 15 years of research utilizing cutting-edge whitening technology.

In recent years, the toothpaste market has seen notable growth, projected to reach a sales figure of 142.9 billion yen in the fiscal year 2024, marking a 10% increase over three years since 2022. Among various segments, sensitivity-care toothpaste has expanded by 13%, emphasizing a rising consumer interest in protecting their dental health. Schmitt, specifically designed to combat sensitivity, registered its 19th consecutive year of sales growth by May 2025, ultimately driving the market forward.

Despite many individuals in their 20s and 30s experiencing enamel sensitivity—approximately 60% of this demographic—a significant portion prefers whitening capabilities in their toothpaste. Although various methods exist for achieving whiter teeth, post-office whitening treatments can result in reported sensitivity symptoms. Studies suggest that between 30% to 60% of patients may encounter transient sensitivity following whitening procedures.

To adapt to the diverse needs of customers, Schmitt introduced the Future White Care series with a strong focus on whitening while also addressing sensitivity concerns. Made using the 'Future Stain Barrier Formula,' this toothpaste effectively removes current stains while reducing the likelihood of future discoloration, resulting in a brighter smile.

The new Mild Mint flavor features a refreshing menthol experience that intermingles with cinnamon and gentle clove undertones. Emphasizing a balanced taste, feedback from consumer surveys indicates a high level of satisfaction.

Features of Schmitt Future White Care Toothpaste

1. Whitening Power: Utilizing microparticles of silica, the toothpaste penetrates difficult areas to ensure thorough stain removal.
2. Shiny Finish: Diamond powder polishes the surface of teeth to reduce the chance of future discoloration, ensuring a sparkling smile.
3. Stain Prevention: Preventative measures keep potential discoloring compounds from adhering to the teeth, ensuring the maintenance of a bright smile.

New Commercial Featuring Actress Mio Imada

The promotion for the Future White Care toothpaste features actress Mio Imada, who makes her first entry into the toothpaste branding world. In this advertisement, set in a space filled with radiant light, Imada, dressed in a radiant white sleeveless top, expresses her excitement about the unique properties of the 'Future Stain Barrier Formula.'

In her engaging tone, she states, "Many whitening products only focus on current stains, but you're telling me this one also prevents future discoloration?" She concludes with a smile, highlighting the thoughtfulness behind this innovative product designed to protect and enhance future smiles.

Product Specifications

• - Product Name: Schmitt Future White Care Mild Mint (Quasi-drug) for ages 6 and up
• - Size: 80g
• - Benefits: Prevents sensitivity, prevents cavities, inhibits tartar formation, removes tobacco stains, whitens teeth, purifies the mouth, and provides a refreshing sensation.
• - Launch Date: September 16, 2025
• - Manufacturer: Haleon Japan Corporation
• - Suggested Retail Price: Open price
• - Availability: Available at pharmacies, supermarkets, home improvement stores nationwide.
• - Official Product Page: Schmitt Future White Care

Importance of Dental Care

Dental sensitivity arises primarily due to exposed dentin, which can occur when enamel wears down. Various contributing factors include gum recession, stress-induced grinding, excessive brushing, and excessive acid intake. Given that these issues can manifest at any time, maintaining daily dental hygiene and regularly visiting the dentist are essential for optimal oral health.

With the launch of the Future White Care line, Schmitt reinforces its commitment to innovation and consumer well-being, ensuring that even in the face of the ever-evolving health landscape, it addresses not just current needs but also anticipates future demands for oral care.