#United States #Santa Ana #Behr Paint Company #Commercial Color Forecast #Designer Council

Behr Paint Company Unveils 2026 Commercial Color Forecast

In a celebration of innovation and design, Behr Paint Company has launched its 2026 Commercial Color Forecast. Announced on June 9, 2025, this forecast features a meticulously curated collection of colors designed to harmonize elemental inspiration with contemporary aesthetics. The unveiling took place at NeoCon in Chicago, an ideal venue for designers and industry professionals to gain insight into the future of commercial spaces.

The forecast presents a palette of 50 dynamic colors, each category resonating with a unique theme. Behr's approach ensures that the colors reflect both modernity and nostalgia, merging traditional sensibilities with digital influences. In the words of Erika Woelfel, Vice President of Color Creative Services at Behr Paint, "We see an increased desire for environments that honor traditional color sensibilities while embracing contemporary digital aesthetics." This balance aims to create spaces that feel authentic, harmonious, and connected to both past and future trends.

Subpalette Highlights

The 2026 forecast consists of five distinctive subpalettes:
1. ### EVOLVED Neutrals
These dynamic neutrals serve as the foundational elements for spaces, ranging from pure to toned, ensuring a balanced, harmonious atmosphere.
2. ### SOULScape
Inspired by Mediterranean coastal vibes, this subpalette contains soulful hues designed to evoke warmth and serenity.
3. ### MYSTIC Wave
These aquatic-inspired colors are aimed at promoting well-being and comfort, perfect for creating tranquil environments.
4. ### METROChic
A blend of Parisian elegance and New York energy, this collection adds refined modern flair to various interiors.
5. ### FUSION Dream
Featuring frosted pastels and vibrant bright tones, this subpalette encourages a striking yet balanced aesthetic.

As part of this initiative, Behr has collaborated with its inaugural Designer Council. This group includes eight visionary designers who provided valuable insights, shaping the direction of the 2026 Commercial Color Forecast. Their expertise spans various markets, enhancing Behr's understanding and response to current and future design trends. Among the council members are:

• - Alena Capra: A Certified Master Kitchen & Bath Designer with over 20 years in the industry.
• - Patti Carpenter: A Global Trend Ambassador focused on home décor.
• - John McClain: CEO of John McClain Design, acclaimed for his unique design methodologies.
• - Mia Johnson: An interior designer celebrated for her blend of elegance and function in luxury residential projects.

Andy Lopez, Senior Vice President and Head of Marketing at Behr, expresses excitement about this collaboration: "We are thrilled to work with such a talented group of designers to gain deeper insights into how we can better support and engage the design community." Such partnerships are instrumental in offering the right colors, services, and tools necessary for empowering designers and enhancing their project outcomes.

Behr’s ability to anticipate future design needs positions it as a crucial resource for designers navigating the ever-evolving landscape of commercial design.

The Showcase Experience

For designers looking to explore this vibrant palette, Behr has created a custom-designed showcase at NeoCon, located in booth 7-4086 on the 7th floor. This engaging presentation will run through June 11, 2025, allowing attendees to immerse themselves in the aesthetic potential of the selected colors.

Additionally, further details about the 2026 Commercial Color Forecast and the Designer Council can be found online at behr.com/2026colorforecast and behr.com/designercouncil.

The colors from the 2026 Commercial Color Forecast will be made available in Behr's top-rated products, including BEHR ULTRA® Interior & Exterior Paint and BEHR PREMIUM PLUS® Interior & Exterior Paint, exclusively at The Home Depot stores across the nation and online.

About Behr Paint Company

Founded in 1947, Behr Paint Company has grown to be one of the leading manufacturers of paints, primers, and surface preparation products in North America. With a commitment to quality and innovation, Behr continues to meet the diverse needs of DIYers and professional contractors alike. Visit Behr.com for more information on their products and offerings.