Books-A-Million's Heartwarming Holiday Drive Raises Nearly $2.9 Million for Charity

Books-A-Million's Record-Breaking Holiday Charity Drive

This year's holiday season witnessed an impressive display of generosity as Books-A-Million, one of the largest bookstore retailers in the U.S., rallied its customers and booksellers across the nation for a remarkable cause. The company made headlines with the announcement that it had successfully collected 214,732 donated books and toys, along with nearly $2.9 million in charitable contributions.

Each Books-A-Million store took initiative by selecting a local charity partner, ensuring that donations were directed towards supporting children's hospitals and various literacy-focused nonprofit organizations. Olivia McDaniel, the Vice President of Marketing at Books-A-Million, remarked, "This was the largest holiday book and toy drive in Books-A-Million's history — a true testament to the passion of our booksellers and the generosity of our customers."

Celebrating Community Impact

The spirit of giving was particularly powerful in Alabama, where the company is headquartered. Stores in this region alone managed to raise an astounding $192,000 while collecting 14,651 books and toys for Children's of Alabama. These donations support the Sugar Plum Shop at the hospital, a heartwarming initiative that allows parents and caregivers to select gifts for their hospitalized children without leaving the hospital. In a time filled with challenges, such programs help families maintain a sense of normalcy and joy.

Books-A-Million has long been committed to fostering a love of reading and strengthening community bonds through charitable initiatives. The recent holiday campaign truly highlighted the company's mission, captivating hearts and minds alike. Not only did it enrich the lives of children facing difficult times, but it also reinforced the idea that books can have a magical impact beyond the pages.

Books-A-Million's Commitment to Charitable Giving

As a part of its ongoing efforts to make a difference, Books-A-Million aims to continue supporting various charitable activities that create long-lasting impacts. Whether it’s through book donations or fundraising events, the company strives to create change that resonates at a grassroots level, directly benefiting the communities where it operates.

With a strong emphasis on personalized customer service and community involvement, Books-A-Million elevates the retail experience beyond mere transactions, thus cultivating a culture of generosity and support.

About Books-A-Million

Founded in 1917, Books-A-Million began its journey as a modest newsstand in Florence, Alabama, and has since evolved into the second-largest bookstore retailer in the United States, boasting over 220 locations predominantly in the East Coast, South, and Midwest. Beyond its brick-and-mortar outlets, the company operates a thriving online store and a widely popular loyalty program called the Millionaire's Club, which rewards members with exclusive discounts and special offers.

With diverse selections of books, magazines, toys, and gifts, combined with author events and community initiatives, Books-A-Million stands as a testament to the enduring power of literature and the importance of giving back to the community, particularly during the festive season.

This holiday season, as Books-A-Million closes one chapter, it looks eagerly towards the future with an unwavering commitment to its customers and communities. To further its charitable endeavors, the company hopes to inspire more readers and booksellers to join in making positive changes, turning the magic of reading into tangible gifts that bring joy to countless children.