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IPSA's The Time R Aqua: A Limited Edition for Hydration

As summer approaches, the need for effective skincare becomes more critical, especially for keeping our skin hydrated. IPSA, a brand known for its high-quality skincare products, is excited to announce the launch of a limited edition design of its flagship product, The Time R Aqua. This new edition features a unique collaboration with digital artist INDIGO, whose innovative approach reflects the essence of hydration and freshness.

Since its initial launch in 2002, The Time R Aqua has established itself as a beloved staple among users, regardless of age or gender. The new limited edition bottle sports a gradient design that symbolizes the harmony between light and water, emphasizing the importance of moisture in maintaining healthy skin.

The Challenge of Summer Skin

During the hotter months, increased temperature and humidity levels can lead to excessive sweating, while factors such as strong UV rays and low indoor humidity due to air conditioning can leave our skin feeling parched. The result is often skin troubles like acne and irritation, as the skin's barrier function can become compromised due to lack of moisture. IPSA addresses this concern by defining skin equipped with effective moisture retention as having a “moisture habit.”

In order to maintain a healthy skin barrier, it’s crucial not only to hydrate but also to retain that moisture. The Time R Aqua utilizes advanced technology that creates a layer of water on the surface of the skin, allowing for deep absorption and long-lasting hydration. This innovative formulation helps to keep skin feeling fresh and dewy throughout the day, defying typical summer skincare challenges.

Product Specifications

• - Product Name: IPSA The Time R Aqua (quasi-drug)
• - Volume: 200mL
• - Price: 4,730 yen (including tax)
• - Release Date: April 28, 2025
• - Availability: Limited quantities; available while supplies last.

Advanced Hydration Technology

The Time R Aqua employs cutting-edge ingredients designed to bolster hydrating effects:

• - Aqua Presenter III: This key moisture-retaining ingredient helps create a water layer on the skin’s surface, ensuring hydration is locked in.
• - Active Ingredients: The lotion contains tranexamic acid and glycyrrhizic acid dipotassium to combat skin irritation and prevent adult acne.
• - Complementary Extracts: Included are extracts from marjoram, rose, and tencha, along with glycerin to provide additional moisture support.
• - Alcohol and Oil-Free: This formulation is devoid of ethanol and oils, making it suitable for various skin types.

An Artistic Touch by INDIGO

The visually striking design of this product has its roots in the artistic vision of INDIGO, who draws inspiration from the interaction of water and light. The outer packaging illustrates the abstract refraction of light captured through a digital lens, a metaphor for the beautiful phenomenon that occurs when light meets water and how it scatters, protecting the depths below. The bottle itself represents the bond between water and skin. Using pink to hint at healthy blood circulation in the skin and green to symbolize purity and relaxation, the design communicates both nourishment and protection.

User Experience

Users can expect a mild yet effective absorption of this milky lotion, which penetrates the skin without leaving a sticky residue. The result is a cooling sensation coupled with a smooth skin texture.

Directions for Use:

1. After cleansing your face, dispense approximately 2mL (the size of a 500-yen coin) onto a cotton pad or your palm.
2. Gently apply evenly across your face.
3. This product can be used in any step of your skincare routine, right before your cream.

Conclusion

The upcoming launch of IPSA's The Time R Aqua, enhanced with INDIGO's unique artistry, is an exciting addition for those looking to nourish their skin this summer. With its commitment to combining effective moisturizing technology and captivating design, this limited edition product is sure to appeal to skincare enthusiasts seeking to achieve hydrated and vibrant skin all season long.

For inquiries:
IPSA PR Department
Email: [email protected]
Address: 7-1-16 Akasaka, Minato-ku, Tokyo 107-0052, Japan
Phone: 03-3405-2432
Website: www.ipsa.co.jp