Taco Bell Brings the Heat Back with Crispy Chicken Nuggets and Diablo Ranch Sauce

Taco Bell's Crispy Chicken Era Continues



The crispy chicken phenomenon at Taco Bell shows no signs of slowing down as the fast-food giant proudly announces the much-anticipated return of its beloved Crispy Chicken Nuggets. Alongside these crunchy morsels comes a spicy new twist: the Hidden Valley Diablo Ranch Sauce, a collaboration that promises to elevate taste buds to new heights. This innovative sauce combines the creamy goodness of Hidden Valley Ranch with the iconic smoky heat of Taco Bell’s Diablo sauce, creating a perfect dip for their crunchy chicken nuggets.

Taco Bell took a bold step into the crispy chicken market last year, and the results have been staggering. Since their launch, Taco Bell has sold over 70 million crispy chicken items, showcasing the product's popularity among fans. The Nuggets, made from all-white meat chicken and coated with a distinctive tortilla-chip-flaked breading, quickly gained a dedicated following and transformed Taco Bell into a go-to destination for crispy chicken fans.

Crispy Chicken Nuggets have solidified their status as a cult favorite. These nuggets aren’t just about crunch—they offer a hearty experience for those who desire flavorful fast food. Taco Bell's success can be attributed to their ability to innovate while respecting their classic offerings, something that Liz Matthews, Taco Bell's Global Chief Food Innovation Officer, emphasizes. “Our crispy chicken has built a loyal fanbase faster than we could’ve imagined,” she said. This enthusiasm is precisely why the brand is looking to keep the momentum going with the reintroduction of these Nuggets along with the Hidden Valley Diablo Ranch sauce, designed for fans who crave bold flavors and fiery experiences.

The Hidden Valley Diablo Ranch sauce is not just a product of collaboration; it marks a significant addition to Taco Bell’s repertoire of signature sauces. This new sauce aims to bring a spicy dimension to the creamy ranch flavor that many know and love. According to Michelle Amador, Head of Away-From-Home Sales & Partnerships at Hidden Valley Ranch, “The goal was simple: take the ranch fans love and give it a fiery upgrade worthy of Taco Bell's bold flavors.” And they undoubtedly succeeded. The Diablo Ranch delivers a balanced mix of cool and heat, making it a fitting companion for the crispy chicken.

For those ready to dig into this duo, Taco Bell offers various sizes of the Crispy Chicken Nuggets:

  • - 5-piece Crispy Chicken Nuggets — $4.49 (includes choice of 1 sauce)
  • - 10-piece Crispy Chicken Nuggets — $7.49 (includes choice of 2 sauces)
  • - 10-piece Nuggets Combo — $9.49 (includes regular fries, large drink, and choice of 2 sauces)
  • - Nugget Deluxe Combo — $11.49 (features 5 nuggets, choice of 1 sauce, a Beef Chalupa Supreme, Crunchy Taco, regular fries with nacho cheese sauce, and a large drink)

These offerings will be available starting January 22 at participating Taco Bell locations and through the Taco Bell app. While Taco Bell’s commitment to delivering fresh and exciting menu items remains strong, customers can also benefit from exclusive offers by downloading the app.

In a landscape where fast-food options abound, Taco Bell is standing out not just for its bold choices in food but also for a marketing strategy that resonates deeply with customers. The collaboration with Hidden Valley Ranch exemplifies Taco Bell’s ability to forge partnerships that energize their product lines, capitalizing on existing fan favorites while continuously pushing the envelope.

Overall, the return of Crispy Chicken Nuggets, paired with the adventurous Hidden Valley Diablo Ranch Sauce, marks not just a significant moment in Taco Bell's menu evolution but also represents a continued dedication to culinary innovation. As we move forward, expect Taco Bell to keep satisfying its audience’s cravings for unique and flavorful twists on fast food classics. The ride through Taco Bell’s crispy chicken era is guaranteed to be deliciously exciting!

Topics Consumer Products & Retail)

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