#United States #Boston #Bain & Company #Global Retail #Aaron Cheris

Introduction

Bain & Company has announced the appointment of Aaron Cheris as the new global head of its Retail practice. This strategic move highlights the firm's commitment to aiding retailers in navigating the rapidly evolving market landscape shaped by emerging technologies and changing consumer behaviors. As the retail sector faces unprecedented challenges and opportunities, Cheris will orchestrate Bain's efforts in leveraging artificial intelligence (AI) to enhance retail operations and customer experiences.

The Impact of AI on Retail

In today’s digital age, advancements in AI, particularly Generative AI and Agentic AI, are increasingly redefining the customer journey and retail economics. Retailers worldwide are under pressure to innovate and adapt to stay competitive amidst a wave of disruption. Cheris will be at the forefront of this transformation, guiding retail leaders on how to implement AI-driven solutions that facilitate sustainable growth.

Laura Miles, Bain’s chief client officer, has expressed confidence in Cheris's leadership, stating, "Aaron is an inspirational client leader with a finger on the pulse of AI innovation." His rich experience across various retail subsectors positions him as a vital asset for Bain's commitment to guiding clients through the complexities of AI integration.

Cheris’s Vision and Objectives

In his role as Global Head of Retail, Cheris plans to enhance Bain’s capabilities by leveraging its proprietary analytics and software platforms. By harnessing deep insights into consumer behavior, he aims to equip retailers with the necessary tools, data, and trends to navigate uncertainties brought about by the shifting retail landscape. Additionally, Cheris will focus on fostering commercial discipline within the practice, ensuring a streamlined approach to project management and product offerings.

Aaron himself has voiced his enthusiasm for the position: "I am honored with this appointment and energized to partner with our global team as we help retailers embrace this new era of AI head-on." His commitment to driving results — from boosting sales and reducing costs to enhancing customer experiences — reflects Bain’s broader mission of providing impactful solutions to its clients.

Acknowledging Previous Leadership

Aaron Cheris succeeds Marc-André Kamel, who has successfully led Bain's global Retail practice since 2018. Under Kamel’s guidance, the practice has weathered significant challenges, from the repercussions of the COVID-19 pandemic to the fierce competition between traditional retailers and digital newcomers. Cheris has requested Kamel to continue supporting the practice in the capacity of Chairman, ensuring a smooth transition and sustained growth momentum.

Conclusion

As the retail landscape continues to evolve rapidly, the appointment of Aaron Cheris represents a forward-thinking approach by Bain & Company in addressing the future needs of retail clients. By focusing on AI integration and emphasizing data-driven strategies, Cheris and his team are poised to lead retailers through the ongoing transformation, helping them unlock their full potential in a competitive marketplace. The alignment of Bain’s objectives with Cheris’s extensive expertise inspires confidence that they will navigate the future challenges of the retail sector successfully.