#United States #New York #PulsePoint #DTC Explorer #Bespoke Audiences

PulsePoint Unveils DTC Explorer

In a significant step forward for health marketing, PulsePoint has just announced the launch of its innovative platform, DTC Explorer. Designed explicitly for health marketers, this self-service workspace allows users to create, optimize, and publish tailored consumer audiences at unprecedented speeds.

Empowering Health Marketers

With DTC Explorer, marketers can draw insights from de-identified diagnosis, treatment claims, and drug information to craft bespoke audiences. This capability not only streamlines the audience creation process but also enhances the overall efficiency of targeted marketing campaigns. Ezra Suveyke, PulsePoint’s Chief Product and Technology Officer, highlighted that this tool transforms how teams operate, allowing them to iterate audience strategies in real-time.

Features of DTC Explorer

One of the standout features of DTC Explorer is its ability to filter audiences based on various consumer attributes, demographics, clinical signals, prescribed medications, and geographical factors. As marketers refine their audience, they can monitor real-time statistics related to unique device and consumer counts, enabling data-driven decisions. Upon finalizing a bespoke audience, users can directly publish it to the PulsePoint platform for immediate activation, minimizing the usual handoffs and ensuring a cohesive workflow from insights to execution.

Moreover, DTC Explorer’s published audiences automatically refresh whenever new claims data is accessible. This functionality guarantees that the targeting remains aligned with the latest clinical signals, effectively eliminating the need for manual updates.

Revolutionizing DTC Campaigns

Earlier this year, PulsePoint debuted its award-winning HCP2DTC Influence™ capability, which optimizes direct-to-consumer campaign deliveries based on the prescribing habits of physicians. DTC Explorer complements this by integrating the upstream aspects of audience creation with physician engagement, allowing health marketers to closely align their strategies.

By utilizing an HCP2DTC crosswalk filter, marketers can anchor their consumer audience efforts directly to pre-existing HCP targeting strategies. This involves starting from an NPI list or a patient diagnosis profile to model an effective DTC Bespoke Audience, all drawing from the same foundational clinical data.

Future Developments and AI Integration

As PulsePoint continues to innovate, it is also exploring new horizons in AI technology. Soon, marketers will have the opportunity to harness DTC Explorer’s features via Hatch, PulsePoint’s proprietary AI-driven platform. Instead of manually applying filters and reviewing audience counts, users will be able to simply describe the audience they wish to engage. Hatch will take charge of building, refining, and publishing that audience, providing marketers the same level of speed and control while handling the complexities of audience creation.

Conclusion

As PulsePoint continues to lead the way in transforming health marketing through data-driven solutions, the launch of DTC Explorer marks a pivotal development. By providing marketers the tools to create real-time, custom audiences with unprecedented agility, PulsePoint is setting a new standard in health marketing, ensuring that pharma organizations can effectively engage healthcare professionals and consumers alike.

For more information about PulsePoint and its offerings, visit www.pulsepoint.com