GAMIES Unveils Fan-Driven Marketing Model to Boost XOCIETY's Presence in Japan
GAMIES: Revolutionizing Advertising with Fans
GAMIES Inc., a Tokyo-based marketing firm, has embarked on a transformative journey to redefine advertising by shifting the perspective of fans from mere consumers to active participants. This innovative approach is exemplified through their partnership with RareGleam, another Tokyo-based company specializing in Web3 media and game publishing. Together, they aim to launch the highly anticipated TPS shooter game, XOCIETY, in Japan, set for early access in December 2025.
Introducing a Fan-Driven Marketing Model
The hallmark of their collaboration is the introduction of a novel marketing model that eschews traditional advertising in favor of a fan-driven approach. This new model encourages fans to create and share genuine, quality content about their gaming experiences. The
Topics Entertainment & Media）
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