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Exciting Collaboration: Super Mario Galaxy Movie x BEAMS

In a remarkable partnership, BEAMS, a leading Japanese fashion brand, has announced the launch of a special collaboration collection inspired by the much-anticipated animated film, Super Mario Galaxy Movie. Set to debut on August 1, 2026, the collection encapsulates the whimsical and adventurous spirit of the beloved Mario universe while showcasing BEAMS' unique fashion sensibilities.

A Colorful Exploration of Mario's World

The collection features a vibrant assortment of apparel and accessories reflecting the iconic motifs from the Mario franchise. Expect to see bold graphic tees, eye-catching sweatshirts, and a standout open-collar shirt adorned with symbols such as coins, fire flowers, super mushrooms, and question blocks, all presented in a playful all-over print design. Each piece creatively melds the essence of Mario with contemporary fashion.

Among the highlights is the stylish open-collar shirt, designed with a relaxed modern fit, perfect for urban outings. It’s structured to be both breathable and fashionable, allowing wearers to layer it effortlessly over a t-shirt or tank.

• - Price: ¥13,200 (including tax)
• - Sizes: S, M, L, XL
• - Colors: White, Navy

Signature Logo Tees

Fans will not want to miss the logo tee featuring a striking design on the left chest, showcasing the movie's title colors alongside the BEAMS logo. The back of the shirt makes a bold statement with the film’s title emblazoned in vibrant hues, making it a staple for everyday wear.

• - Price: ¥7,920 (including tax)
• - Sizes: S, M, L, XL
• - Colors: White, Black

For those looking for something special, BEAMS introduces character-themed tees spotlighting key cast members from the movie. These tees capture intricate details through high-quality inkjet printing, offering fans a vibrant way to celebrate their favorite characters.

Stylish Sweatshirts and Accessories

Continuing the collaboration's playful vibe, BEAMS has crafted a Bowser-themed sweatshirt that features a vintage sun-fade treatment for a well-worn effect, alongside intricately cracked prints that give it depth and character.

• - Price: T-shirt ¥7,920 / Sweatshirt ¥13,200 (including tax)
• - Sizes: S, M, L, XL
• - Colors: Fade Black, White (T-shirt only)

Add flair to any outfit with the BEAMS logo cap, which showcases the movie logo through high-density embroidery. This cap is not only stylish but also adjustable for a comfortable fit on various head shapes.

• - Price: ¥8,250 (including tax)
• - Size: Free
• - Color: Black

All-in-One Collection for Every Occasion

Rounding out the collection is a vibrant all-over print tote bag, designed to uplift the everyday accessory game. Adorned with familiar Mario motifs, this tote is lightweight and practical for daily use, whether commuting or enjoying a day out.

• - Price: ¥7,700 (including tax)
• - Size: Free
• - Colors: White, Navy

This vibrant collection merges a pop culture aesthetic with fashionable elements, making it a delightful addition for long-time fans of the Mario franchise and newcomers alike. The collaboration not only celebrates the spirit of Super Mario Galaxy Movie, but it also embodies the ethos of BEAMS—bringing unique, fun, and stylish fashion to a diverse audience.

The intriguing blend of playful designs and high fashion ensures that whether you're running errands or going out with friends, the Super Mario Galaxy Movie x BEAMS collection has something for everyone. Keep an eye out for this spectacular launch, promised to bring a spirit of fun and adventure into your wardrobe this summer.

Release Information

• - Launch Date: August 1, 2026
• - Availability: Selected BEAMS stores and online at BEAMS Official

About the Super Mario Galaxy Movie

Celebrated worldwide, the Super Mario Galaxy Movie is the successor to the hit film Super Mario Bros. Movie, having raked in over $1.3 billion globally. Co-produced by industry giants Illumination and Nintendo, the sequel promises to deliver more of the charm and adventure fans have come to love.

About BEAMS

Founded in 1976, BEAMS has long been a pioneer in Japanese fashion, combining unique style with cultural significance, and continuing to engage a diverse audience across Japan and beyond. With over 175 locations, the brand embodies the spirit of collaboration and creativity.

With so much excitement surrounding this launch, people should mark their calendars for an opportunity to snag exclusive, fashionable pieces that pay homage to one of the most beloved franchises in the world!