Launch of a Multi-Purpose Detergent Donation Project for Noto Peninsula Earthquake Victims

EthicalJapan Co., Ltd., based in Nagoya, Aichi Prefecture, has recently launched a crowdfunding project on CAMPFIRE to create a multi-purpose detergent that embodies the voices of those affected by the Noto Peninsula earthquake in 2024.

Background of the Project

Through their support activities after the earthquake, EthicalJapan encountered many unseen challenges faced by the disaster victims. One major issue reported was the inability to do laundry due to the disruption of water and electricity supplies.

Victims expressed despair as they shared their experiences:

- "Water and electricity were cut off, making it impossible to change clothes."
- "I had to drive for half a day just to find a coin laundry."
- "Not being able to wear clean clothes was psychologically crushing."

Those volunteering on-site heard these distressing accounts multiple times. Maintaining cleanliness in clothes during evacuation center living is extremely challenging. This lack of basic hygiene greatly impacts not only safety but also personal dignity and mental stability during tough times.

In some instances, victims from Suzu City had to travel up to half a day to access laundromats in Kanazawa City due to liquefaction issues caused by the earthquake.

After realizing the need for practical solutions for laundry, EthicalJapan decided to create a product from a new perspective—preparing for disasters with a laundry detergent designed for emergency situations. This additive-free detergent allows anyone to wash clothes easily, even with limited access to water and electricity.

Product Features

- Simply soak in a bucket of water, no hand washing required.
- High effectiveness in disinfection, deodorizing, degreasing, cleaning, and bleaching, ensuring hygienic laundry even during disasters.
- Environmentally friendly design free from surfactants, making it safe for babies and people with sensitive skin.

This detergent has been introduced at various disaster preparedness events, receiving positive feedback such as:

- "I've never seen a detergent designed with such thought for disaster situations!"
- "This really opened my eyes to the blind spots in laundry during emergencies."
- "It can also be useful for outdoor activities and water-saving lifestyles!"

Crowdfunding Initiative

With the goal of ensuring more people can access and utilize this innovative product, EthicalJapan has launched their crowdfunding project on CAMPFIRE. Supporters will not only receive this detergent for personal use but also contribute to sending aid directly to the Noto Peninsula.

Benefits for Supporters

The project offers various rewarding plans for supporters, including:

- Pure Support Plan: Thank-you message and a trial packet.
- Practical Use Plan: Options for 3, 5, 7, 10, and even 14 days’ worth of multi-purpose detergent in different packet configurations.
- Bulk Purchase Plan: Special pricing for multiple sets, encouraging wider support.
- Disaster Assistance Plan: Donations to the affected regions and thank-you messages in return.
- Corporate Sponsorship Plan: Listings for supporter companies along with large donations of detergent.

The donated items will be provided to the NPO Disaster Bank, an organization involved in the distribution of resources to affected areas, guaranteeing that the items reach those in need.

Call to Action

This initiative clearly shows how even small supports can translate into significant hope for disaster victims, emphasizing that the ability to do laundry—a basic task—can significantly contribute to preserving one’s dignity and restoring normalcy after experiencing a disaster.

Join us in supporting this valuable cause and help change lives with your contribution to this vital project. Your assistance can make a real difference in the lives of those affected. Thank you in advance for your support!

Additional Info

Launching Date of Crowdfunding: April 13, 2025
Contact for Media Inquiries: Ethical Japan Co., Ltd.
Public Relations: Daitetsu Iwama
Phone: 050-3110-2131
Email: info@ethical-j.com
Website: Ethical Japan
YouTube: Ethical Japan Channel
Social Media: Twitter

Your support can rekindle hope for disaster-stricken communities and prepare us for future emergencies.