Molly Baz to Deliver Keynote on CPG Innovation at Winter Fancy Food Show
Molly Baz, an acclaimed recipe developer and New York Times bestselling author, is set to deliver the keynote address at the 49th Winter Fancy Food Show. This significant event will take place on January 20, 2025, from 12 PM to 12:45 PM PT, at the Las Vegas Convention Center. Baz's keynote, titled "Molly Baz on Controversial Condiments, CPG Launches, and Selling Big on Social," promises to provide attendees with valuable insights and inspiration from her personal experiences.
Molly Baz, who has recently transitioned into the consumer packaged goods (CPG) industry with her venture, Ayoh! Foods, aims to redefine the condiment market through her innovative flavored mayos. In her keynote, she will share her career journey, the challenges she faced, and how her brand has made an impact in the food industry. Collaborating with TASTE Editor in Chief Matt Rodbard, Baz will also discuss the strategies and tips she has learned in marketing and selling her products successfully.
The Winter Fancy Food Show is known for showcasing thousands of specialty food products from around the globe, and this year's event features a diverse range of programming. This includes the First Taste Experience, aimed at highlighting the newest products on the market, and the Spark Showcase, which offers various sessions to encourage networking and idea-sharing among attendees.
Baz's engagement at the Winter Fancy Food Show is not just about her product launch; it's about sharing her extensive knowledge in the food industry. She will also cover topics related to her previous work, including her successful YouTube series, Hit the Kitch, and her natural wine brand, Drink This Wine. Her experience in diverse areas of the culinary world positions her as a thought leader for those interested in specialty foods.
Reflecting on her participation, Molly Baz expressed her excitement, stating, "So excited to be part of the Winter Fancy Food Show and to be in conversation with Matt Rodbard yet again, this time around my recent venture into the big bad world of CPG!" Her transition into CPG follows a history of successfully engaging audiences with various culinary initiatives that have resonated deeply in the community.
Attendees of the Winter Fancy Food Show are eager to hear Baz's stories, particularly those related to her popular "sandos" and the creative process behind her products. This keynote reinforces the theme of innovation within the specialty foods sector, showcasing how creativity and hard work can lead to meaningful change.
Bill Lynch, president of the Specialty Food Association, commended Baz's journey, remarking, "Today, her content, brands, and products are everywhere we look, but that didn't happen by chance; like all emerging specialty food makers and brands, she put in tons of hard work to get to this point. We're all extremely excited to hear her ideas, learn from her experiences, and walk away with fresh inspiration and thinking about the future."
The Winter Fancy Food Show will run from January 19 to 21, 2025, bringing together various professionals from the specialty food trade, industry affiliates, and media personnel. The Specialty Food Association, founded in 1952, represents the diverse community of makers, buyers, and distributors in the $207 billion specialty food industry, supporting innovation and inclusivity in various ways.
Whether you are an industry expert, a budding entrepreneur in the food realm, or simply someone passionate about culinary creations, Molly Baz's keynote will provide an engaging perspective that resonates throughout the specialty food landscape.