#Japan #Tokyo #bjbCOLLECTION #bjb SALON #エンファム.

Launch of bjb SALON: An Exclusive Community for the Modern Adult

In the age of living for a century, the notion of how we experience our later years has transformed dramatically. The introduction of the "bjb SALON - a social space for adults" aims to address the growing need for social connection among those in their 50s and 60s.

The company behind this initiative, Enfamu., chaired by CEO Kota Mori, has begun recruiting members for this exclusive community targeted specifically at individuals aged 45 and above. The first round will be limited to just 30 members, which emphasizes the quality of experiences over quantity.

The launch coincides with the bjbCOLLECTION event scheduled for June 6 and 7, 2026, at the Tamagawa Takashimaya S.C. Here, interested attendees can apply for membership while engaging with iconic stars from the 1980s and 1990s, including Kaori Tsuchiya and Jun Horie, through various planned activities such as intimate dinners and golf tournaments.

The Importance of an Adult Social Space

As Japan faces an aging population, the reality is that those who retire at 60 or 65 often have more years of life ahead than ever before. Understanding the importance of this stage, the bjb SALON offers a much-needed answer to how older generations can remain active and engaged.

Enfamu. is committed to developing this concept further, believing that social engagement among older adults will not only enrich their lives but also alleviate the burdens for future generations, thereby positively affecting the younger population’s prospects.

The bjb SALON experience isn’t just about mingling; it’s about fostering real connections based on shared experiences. It encourages deep conversations among peers who have navigated life's ups and downs, creating priceless moments that transcend professional titles and societal expectations. Members will have the chance to learn from not only their contemporaries but also renowned personalities who have left their mark on popular culture.

Event Highlights at bjbCOLLECTION 2026

The event features a rich lineup of talent who will share their life stories, engage in dialogues about the future, and provide entertainment. Key highlights include special talk shows with the legendary Masanori Nonomura and Atsushi Kubota, alongside performances by entertainers such as Tatsuho Kamon and Daisuke Shima, who will share anecdotes about the past while inviting guests to enjoy live music and interaction.

The highlights of the event serve as a teaser for what members can expect from the bjb SALON: access to exclusive content, gatherings, and shared moments that reflect the vibrancy of life beyond traditional retirement.

Overview of bjb SALON Services

The bjb SALON operates on a membership basis with a monthly fee of ¥11,000 (tax included). Applications for membership are conducted via a selection process, valuing character and shared values over occupation. Various activities will be available to create unique experiences:

• - Premium Dinners with celebrities ranging from ¥40,000 to ¥50,000 for members, compared to ¥70,000 to ¥80,000 for visitors.
• - Golf Companionships that allow for member-adult mingling at a fee of ¥30,000, exclusive of playing costs, with visitor fees going up to ¥50,000.
• - Member-Exclusive Online Talks that provide insights into shared and personal experiences.

In addition to community activities, members will also receive priority access to bjbCOLLECTION events and discounted rates for future programs.

A Message from the CEO

Kota Mori, CEO of Enfamu., underscores the importance of this initiative, stating: "How we choose to live out our 100-year lives presents a significant challenge for many in their 50s and 60s. Society’s reliance on social security alone is not a sustainable future for our children. By fostering participation and enjoyment in the lives of the aging population, we equip ourselves to positively impact the next generation and the future of Japan itself. With bjb SALON, we aim to cultivate a new culture of adult social engagement, rooted in collaboration and shared enthusiasm for the journeys ahead."

About Enfamu.

Established on December 25, 2001, Enfamu. is dedicated to creating smiles for children worldwide through innovative media and event platforms, including the renowned Little Mama Festival and the international KawaiiMama Festival. Their diverse array of events—more than 70 each year—emphasizes their commitment to enriching lives socially and culturally.

For More Information:
Visit Enfamu.'s official website for more details on membership and event participation.