Midea's Built-in Kitchen Innovations at IFA 2025
At the IFA 2025 in Berlin, the Midea Group, a prominent player in the Fortune Global 500, unveiled their latest innovations in built-in kitchen appliances. This series captures the essence of sophisticated style while ensuring high performance, designed specifically to meet the preferences of European consumers.
Midea's Kitchen Series Overview
The showcased series includes three distinct lines:
Essenza,
Ispira, and
Eleva. Each line caters to a unique aesthetic preference, ranging from modern minimalism to timeless elegance, seamlessly integrating into any home décor.
1. Essenza Series: Practical Elegance for Everyday Living
The
Essenza series is tailored for young singles and couples who appreciate a mix of contemporary style and functionality. Characterized by clean lines and subtle textures, the Essenza kitchen promises a visually appealing yet practical layout. It’s designed to enhance everyday cooking experiences while optimizing limited space, making it ideal for a bustling lifestyle.
2. Ispira Series: Refined Looks with Innovative Features
The
Ispira line targets culinary enthusiasts seeking a sophisticated cooking experience. Featuring striking tempered glass surfaces and understated LED displays, this collection is perfect for both modern and natural interior styles. Notably, the
XPRESS MASTER technology enables quick and efficient cooking, allowing users to explore various culinary techniques with ease.
In addition, the dishwasher equipped with the
XpressWash feature boasts an innovative 720° rotating
Innowash Pro spray arm, ensuring 99.9% of germs are eliminated for a pristine clean.
3. Eleva Series: Bold Design with Uncompromising Performance
For those who prefer a bolder aesthetic, the
Eleva series presents powerful performance coupled with a striking black finish and sharp geometric lines. The intuitive
Easy-Touch displays keep functionality upfront without compromising on style.
With
AI-driven ECOMASTER technology, the Eleva range optimizes energy efficiency without sacrificing quality or performance, thus contributing to sustainability while enhancing kitchen efficacy.
Collaboration with Teka and Küppersbusch
Midea's presence in the built-in kitchen market is complemented by collaborations with other esteemed brands within their group.
Teka, rooted in European tradition, introduced its
Van Gogh series inspired by artful mastery, along with the
Infinity G1 and
Neo series. Meanwhile, the prestigious German brand
Küppersbusch highlighted its signature craftsmanship with high-end series like
Graphite and
Matt Black, showcasing a blend of innovative design and functionality.
About Midea Group
Founded in 1968, the Midea Group stands tall as a global technology leader, ranking 246 on the Fortune Global 500 list for 2025. As one of the largest manufacturers of household appliances, Midea has realigned its core business domains into six growth areas: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare, and Annto Logistics, paving the way for substantial growth and innovation.
For more information on Midea and its products, visit
www.midea-group.com and
www.midea.com.