#Japan #Tokyo #Hydroxyapatite #Apadent #Sangi

Apadent Launches Groundbreaking Oral Rinse

Sangi Co., Ltd., headquartered in Tsukiji, Tokyo, has announced the launch of its new Apadent Oral Rinse, marking a significant addition to its well-regarded oral care brand. The product combines a unique formulation featuring medicinal Hydroxyapatite, the same ingredient found in Apadent toothpaste, which is designed to prevent cavities and promote oral health. Set to be available on May 16, 2025, the product will be sold through Sangi's official online store, SANGI SHOP, and other online platforms for a suggested retail price of 2,640 yen (including tax).

Background of the Launch

In recent years, there has been a growing trend of 'self-investment' where individuals actively seek to enhance their quality of life through meaningful purchases. Responding to these evolving values, Apadent established a brand concept emphasizing personal growth and improvement. The contemporary lifestyle is increasingly busy and diverse, leading to heightened awareness of health and hygiene. Today, especially among working professionals and health-conscious individuals, oral care has transformed into a crucial aspect of daily etiquette, as cleanliness and proper manners are emphasized in face-to-face interactions.

A recent survey conducted by Sangi revealed that over 50% of individuals interested in oral care integrate mouthwash into their daily routines, highlighting its status as an essential oral hygiene item next to toothpaste and toothbrushes. This insight steered the development of the Apadent Oral Rinse, designed to be an easy 'plus one' to existing oral care practices.

Product Features

The Apadent Oral Rinse features a uniquely thick texture that gently spreads throughout the mouth, delivering a delightful sensation. Infused with the medicinal ingredient Cetylpyridinium Chloride (CPC), it effectively kills bacteria that cause bad breath and helps prevent oral odors. Additionally, it includes Hydroxyapatite (an adsorbent) and three types of natural flavonoid extracts to enhance its flavor profile.

This mouthwash supports daily oral care habits by providing a refreshing and effective cleansing experience. It is easy to integrate into everyday routines, promoting enhanced oral hygiene and care.

Apadent Oral Rinse Details

• - Product Name: Apadent Oral Rinse
• - Selling Name: Sangi MWD
• - Suggested Retail Price (tax included): 2,640 yen for 300ml
• - Flavor: Mild mint
• - Benefits: Prevents oral odor, refreshes the mouth, and purifies the oral cavity
• - Instructions: Shake well before use; take approximately 7ml, swish for 20-30 seconds, then spit out.
• - Sales Channels: Available through Sangi's official online store