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Associated Banc-Corp Lowers Prime Rate

On October 29, 2025, Associated Banc-Corp, the parent company of Associated Bank, made a significant announcement regarding its prime rate. Effective from October 30, 2025, the bank's prime rate has been reduced from 7.25% to 7.00%. This move is expected to enhance lending conditions and stimulate economic activity for both the bank and its customers.

Understanding the Prime Rate

The prime rate is a crucial interest rate used by banks to determine the lending rates for various financial products. A decrease in the prime rate typically makes loans more affordable, thereby encouraging businesses and individuals to borrow and invest. This decision aligns with Associated Banc-Corp's commitment to provide competitive financial solutions to its clients and foster economic growth in its service areas.

The Impact on Customers

With the reduction in the prime rate, Associated Bank's customers will benefit from lower interest rates on loans and credit products. This change is designed to support borrowing across various sectors, including personal loans, mortgages, and business financing. Lowering the prime rate can particularly aid those looking to finance large purchases or investments, allowing them to save on interest costs over time.

About Associated Banc-Corp

Founded in Wisconsin, Associated Banc-Corp is the largest bank holding company in the state, boasting total assets of approximately $44 billion. The bank operates nearly 200 banking locations, serving over 100 communities across Wisconsin, Illinois, Minnesota, and Missouri. In addition to its core markets, Associated Banc-Corp has loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas, highlighting its expansive reach and commitment to serving various regions.

The bank is dedicated to providing a comprehensive range of financial products and services tailored to meet the diverse needs of its customers. Whether through personal banking, commercial services, or wealth management, Associated Banc-Corp aims to enhance customer financial well-being while also contributing positively to the communities it serves.

Looking Ahead

As the financial landscape continues to evolve, Associated Banc-Corp's decision to lower the prime rate could serve as a catalyst for growth, benefiting individual and business borrowers alike. By making borrowing more affordable, the bank not only supports its customers' financial goals but also plays a pivotal role in bolstering local economies.

This strategic adjustment in the prime rate is indicative of the bank’s proactive approach to fostering an environment of financial accessibility and support. As customers navigate their financial journeys, Associated Banc-Corp remains committed to being a trusted partner along the way.

Conclusion

The recent decrease in Associated Banc-Corp's prime rate is an essential development that reflects the bank's desire to support its clients amidst changing economic conditions. By creating a more favorable borrowing environment, Associated Banc-Corp demonstrates its ongoing commitment to financial empowerment and community growth.

More information about Associated Banc-Corp and its services can be found on their official website at www.AssociatedBank.com.