Introducing AMORE 47: Share the Love of Japan with the World
In a groundbreaking initiative, Shinhodo Co., Ltd., led by CEO Shintaro Ogura, is set to unveil a unique English learning experience called
AMORE 47. This program aims to encapsulate the charm of Japan's 47 prefectures, teaching users how to express their local culture and beauty in English with love and affection. The first installment,
AMORE TOKYO, is expected to launch in November 2025.
Discovering Your Hometown's Heart
Traveling abroad often leads to questions about one's home, which can be surprisingly challenging to articulate. AMORE 47 acknowledges this gap and seeks to empower individuals to convey their hometown's essence in English, fostering a deeper connection to their cultural roots. This initiative encourages users to wear their love for their city proudly while engaging with an
AI cast in interactive dialogues that elevate the experience to new heights.
An Interactive Language Program
AMORE 47 stands out as a series of conversational content designed to make it easier for users to discuss the unique and beloved aspects of each prefecture in Japan. The focus will be on phrases and sentiments that local residents cherish deeply—nuances often overlooked by traditional tourist guides.
Key features include:
- - Understanding local favorites that residents deem essential.
- - Communicating the authentic essence of a place that outsiders might miss.
- - Sharing personal feelings and the unique atmosphere of local experiences, even those tinged with a hint of shyness.
The AI cast will guide users through these rich expressions, helping them to grow their ability to introduce Japan with love in their hearts at their own pace.
AMORE TOKYO: A Glimpse into the Program
The first release,
AMORE TOKYO, will showcase the city's diverse allure, encompassing its traditional neighborhoods, modern culture, people, and the subtleties of language used in everyday life. Topics to be explored include:
- - Types of people prevalent in Tokyo and their characteristics.
- - How to recommend unique experiences using AMORE English.
- - Describing the atmosphere in an oden shop where someone is enjoying solitary drinks.
- - Capturing the moment of falling in love at Tokio's famous Shibuya Crossing in an authentic way.
Through this project, an upsurge of citizens, staff, students, and those working in inbound tourism will be equipped to articulate their feelings about Tokyo's unique moments in English.
Real-World Applications and Benefits
AMORE 47 extends its utility beyond individual learning. It can be incorporated into various sectors such as:
- - Training programs for local officials and tourism volunteers to share their insights in English.
- - Employee education for businesses catering to international visitors, including hotels and restaurants.
- - Preparation for study abroad programs and student trips, collaborating with municipalities.
By nurturing individuals who can share local affection, AMORE 47 serves as an exceptional English learning material for showcasing Japan's cultural richness.
Why Now? The Significance of AMORE 47
The year 2025 marks a pivotal period for Japan with the recovery of inbound tourism and initiatives aimed at regional revitalization. There is a growing need to deliver local stories in a global language, now more than ever. At the same time, the way individuals present their city can significantly affect its perception among visitors. AMORE AI is dedicated to creating a program that empowers participants not just to speak English but to convey their affection for their homeland through conversation.
Launch Schedule
- - November 2025: AMORE TOKYO (pre-release)
- - Throughout 2026: All 47 prefectures planned for availability
Instead of relying solely on AI, the love and connection to the land will enable users to communicate compellingly. AMORE 47 aims to usher in an era where the ‘density of love’ behind words shapes how we connect internationally. Experience your city’s charms as you cultivate the art of heartfelt storytelling in English through AMORE 47.