#Japan #Tokyo #Excite #Only Story #Decision Makers

Unlocking the Secrets to Engaging Decision Makers

In today’s highly competitive B2B environment, effectively reaching and engaging decision makers is crucial for any business. Many marketers report that they can successfully acquire leads from staff members, but struggle to connect with those who hold the purse strings — the decision makers themselves. This challenge, widespread among B2B companies, has led to the organization of an insightful online webinar set for September 15, 2026, hosted by Excite in collaboration with Only Story.

Webinar Overview

Titled "Unlocking the Secrets to Engaging Decision Makers: Insights from Research Involving 1,000 Decision Makers," this webinar will take place from 12:00 PM to 1:00 PM JST. Participants will benefit from firsthand insights as Tetsuya Hirano, CEO of Only Story, shares findings from research involving 1,000 decision makers, revealing actionable strategies for gaining their attention and successfully navigating the sales funnel.

The Common Dilemma

One prevalent issue that arises in discussions with marketing departments is the difficulty in securing decision-maker leads. Businesses often find themselves in a scenario where:

• - They gather enough leads from junior staff to meet target KPIs, reducing the urgency of focusing on decision makers.
• - Their marketing resources, such as webinars and white papers, are primarily designed to assist staff members in their practical work, leaving decision makers unaddressed.
• - Although discussions may initiate with staff members, they often stall and fail to escalate to decision makers.

These issues stem from two key challenges:
1. Understanding Decision Makers' Needs: Many companies lack insights into what decision makers currently seek.
2. KPI Structures: The flow from lead generation to deal closure is often tailored to staff rather than decision makers, leading to ineffective engagement strategies.

To tackle these challenges, the webinar will unveil findings from extensive research conducted by Only Story — a pioneering matching platform for decision makers with a track record spanning over 12 years. This data provides a clear picture of the true purchasing needs directly from the decision makers themselves and will be complemented by case studies demonstrating how Excite has engaged successfully in acquiring decision makers.

Event Details

• - Event Name: Unlocking the Secrets to Engaging Decision Makers: Insights from Research Involving 1,000 Decision Makers
• - Live Broadcast: September 15, 2026, from 12:00 PM to 1:00 PM JST
• - Archive Viewing: Available on September 24 (12:00 PM - 1:00 PM) and September 28 (12:00 PM - 1:00 PM)
• - Format: Online via FanGrowth
• - Participation Fee: Free of charge
• - Hosts: Excite Corporation
• - Co-host: Only Story, Inc.

Featured Speakers

The webinar features key industry leaders sharing their expertise:

• - Tetsuya Hirano (CEO, Only Story, Inc.) - A vital figure in establishing a large-scale matching platform for decision makers, Hirano also brings invaluable insights from his extensive networking background.
• - Yuki Okuma (Executive Officer, Excite Inc.) - With a solid foundation in new business development, Okuma is at the forefront of developing Excite’s SaaS initiatives, having successfully led projects that have significantly expanded the company’s outreach.

Who Should Attend?

This webinar is tailored for various professionals, including:

• - B2B Marketing Managers who are meeting lead targets but facing declining conversion rates to decision makers.
• - Business Executives seeking data-driven insights into decision makers’ current demands.
• - Sales Leaders and Executives aiming to build frameworks more suited to engaging decision makers rather than focusing solely on junior staff.

Participants looking to elevate "Engaging Decision Makers" to their next KPI will find this session particularly beneficial.

How to Join

1. Registration: Pre-register via the FanGrowth official site (free).
2. Confirmation Email: Once registered, you’ll receive instructions on how to attend.
3. Join Live: Tune in on September 15 at 12:00 PM JST via Zoom.
4. Catch the Archive: If you're unable to join live, you can still catch the archived sessions on September 24 and 28.

For those interested in deepening their understanding of engaging decision makers — don’t miss this opportunity!

About Only Story, Inc.

Founded in 2013 with a mission to create genuine connections among leaders of small and growing businesses, Only Story operates Japan's largest verified matching platform for decision makers, boasting a community of over 7,000. With significant funding (approximately $260 million USD) and recognition as part of the “Best Ventures 100” for five consecutive years, Only Story is an established leader in the field.

Explore further at: Only Story Official Site. For inquiries, reach us at: 03-6821-7872.