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SNIDEL Launches 2026 Summer Collection

In a much-anticipated reveal, SNIDEL is set to launch its 2026 Summer Collection, themed 'Individual Moments.' This collection focuses on expressing individual charm through unique silhouettes and luxurious materials. The collection's visuals will be made available on April 30, 2026, at noon (12:00 PM JST) on the official SNIDEL online store and the USAGI ONLINE platform.

The Theme: Individual Moments

The theme 'Individual Moments' embodies the idea of cherishing oneself. It blends a quiet luxury with an aura of personal expression. The silhouettes range from soft flounces to airy, voluminous shapes that exude both lightness and strength. It creatively plays with marine vibes using dots and stripes, while youthful pieces like polo shirts and pleated styles bring a modern preppy essence to the forefront.

Delicate lace and embroidered details offer diverse textures, layered with relaxed stripes for an effortlessly sophisticated look that is perfect for summer. The collection is designed to evoke a sense of clarity and ease, resonating with the spirit of the season.

Sneak Peek of the Collection

The upcoming collection features an exciting array of styles, ranging from jackets priced at ¥19,800 to dresses starting at ¥16,940. Here's a closer look at some of the standout pieces:

• - Jacket: ¥19,800
• - Inner Layer: ¥9,240
• - Pants: ¥23,980
• - Bag: ¥14,960
• - Shoes: ¥16,500
• - Dress: ¥22,880
• - Tops starting from: ¥12,980
• - Skirts from: ¥14,960

All prices mentioned include tax. They reflect a range of styles tailored for the modern woman, ensuring that elegance meets functionality. The designs are both chic and versatile, making them a perfect match for diverse summer occasions.

Launch and Availability

The collection will officially drop on April 30, 2026, and will be available for purchase online via the SNIDEL official website, USAGI ONLINE, and in various SNIDEL physical stores across Japan. Customers can look forward to a smooth shopping experience at both online and offline outlets.

Commitment to Sustainability

SNIDEL's approach towards fashion extends beyond style. The brand is committed to sustainable practices reflected in its ongoing initiative titled '#SNIDEL_FOR_SUSTAINABILITY.' This initiative focuses on developing eco-friendly materials, promoting joyful living through fashion while being conscious of our planet's wellbeing.
Since its inception in 2005, SNIDEL has aimed to deliver happiness through its collections, and it continues to adapt to the changing climate and the evolving needs of its customers. To that end,

• - 2016: The brand pledges to be 'FUR FREE', eliminating real fur and investing in high-quality eco-furs.
• - 2018: The launch of 'ORGANICS SNIDEL', using organic materials, showcases the brand's commitment to sustainable fashion.
• - 2020: Collaborated with the Ministry of the Environment for an ethical fashion show focusing on diversity.
• - 2023: SNIDEL introduced product tags displaying icons that represent the sustainability efforts behind each item.

About SNIDEL

Founded on April 9, 2005, SNIDEL is a global fashion brand that blends street style with refined elegance. It caters to women who appreciate fashion's power to express beauty, currently operating 38 stores in Japan, as well as multiple locations in China, Hong Kong, Taiwan, New York, Thailand, and the Philippines—totaling 94 stores as of mid-April 2023. The brand is dedicated to showcasing distinct styling while focusing on women's exquisite silhouettes.
For more information, please visit the SNIDEL Official Online Store or follow them on Instagram.