#United States #Salt Lake City #Innovation Awards #RainFocus #Insight

RainFocus Honors Event Innovators at INSIGHT 2025

In the heart of Salt Lake City, the influential event marketing platform, RainFocus™, held its much-anticipated annual INSIGHT conference on February 19, 2025. This event served as a confluence for marketing, technology, and events professionals, focusing on the exploration of current trends and strategies for elevating event experiences. One of the most exciting highlights of the conference was the presentation of the Innovation Awards, which acknowledged outstanding organizations making waves in the realm of event marketing through the use of the RainFocus platform.

The Innovation Awards stand as a prestigious recognition in the industry, aimed at honoring brands that push boundaries and foster significant results for their clients. nominees underwent a rigorous selection process, showcasing a deep understanding of their attendees' needs to create compelling experiences. Evaluation criteria included innovative uses of data, merging online with offline efforts to drive business growth, and demonstrating measurable efficiencies that lead to a decrease in resource consumption.

JR Sherman, the CEO of RainFocus, emphasized the importance of these awards, stating, "Our Innovation Awards are an opportunity to honor and celebrate some of the most distinguished brands. Many of our clients and partners continue to exceed their goals and achieve remarkable milestones in their event marketing programs with our platform." He also expressed pride in showcasing the 2025 winners and recognizing their contributions to the industry.

The winners for the RainFocus 2025 Innovation Awards included a diverse group of notable organizations:

• - Most Innovative Attendee Experience: Keurig Dr Pepper
• - Most Innovative Use of Exhibitor and Partner Activation: AnitaB.org
• - Most Innovative Use of On-Site Technology: Salesforce
• - Best Conference: Salesforce Dreamforce
• - Most Innovative Use of Content Management: Workday
• - Best Event Program for Scale: Autodesk
• - Best Roadshow Series: Databricks
• - Sales Accelerator of the Year: Esri
• - Agency Partner of the Year: Nteractive
• - Technology Partner of the Year: Adobe
• - Best Meetings Program: Deltek

Each recipient shared heartfelt sentiments about their partnership with RainFocus. For instance, Josh Trutor from Keurig Dr Pepper emphasized their commitment to enhancing the event experience to leave a lasting impression on attendees.

Jerome Edwards from AnitaB.org highlighted the importance of their platform in serving underrepresented communities, stating that the digital experience offered was unmatched. Salesforce's Julia Cornish reiterated the importance of the shared vision, explaining how RainFocus' adaptable platform facilitated their ongoing innovations.

Following this, Michele Cole of Esri mentioned the significant growth their company experienced through the RainFocus platform in their event marketing strategies. The celebrations didn’t stop there; Nteractive’s Luke Hartstonge noted that their collaborative efforts with RainFocus were redefinition of industry standards in event technology.

Finally, Adobe’s Stephen Ratpojanakul praised their ongoing alignment with RainFocus, which focused on creating seamless and personalized attendee experiences. Nicole Allen from Deltek expressed pride in the accomplishment, emphasizing their tailored approach to meeting program designs as critical to enhancing customer engagement.

For those interested in participating in the Innovation Awards, RainFocus is inviting nominations for the 2026 awards, indicating an ongoing commitment to honor excellence in event marketing.

As a pioneering event marketing platform, RainFocus continues to evolve, providing tools for companies to capture and analyze extensive first-party data aimed at enhancing customer interactions. With secure, scalable solutions, RainFocus aims to optimize engagement throughout the complete event lifecycle. For further information, interested parties can visit their website at RainFocus.com.

RainFocus also offers resources for industry leaders, presenting opportunities to learn about the latest trends and best practices through their On Demand platform. Furthermore, professionals are encouraged to explore joining the RainFocus Partner Program or to request a demo to see the benefits firsthand.

The 2025 RainFocus Innovation Awards not only highlight excellence in the industry but also pave the way for future innovations and collaborations, promising a brighter and more engaging event marketing landscape.