Discover the New 'Room by Room' Collection by PLUM&ASHBY for Your Home Scents

PLUM&ASHBY Introduces the 'Room by Room' Collection

PLUM&ASHBY, a renowned home fragrance brand, draws inspiration from the idyllic landscapes of the English countryside, and is thrilled to announce the launch of its 'Room by Room' collection. This unique collection is crafted to elevate the ambiance of three essential spaces within the home: the sitting room, kitchen, and bedroom. Starting from May 18, 2026, these exquisite fragrances will be available at the official online store and lifestyle shops across the nation. As a special promotion for online shoppers, those who purchase during the campaign period will receive a complimentary mini bath essence packed in a stylish original tote bag.

The essence behind PLUM&ASHBY is rooted in the belief that fragrances have the power to evoke cherished memories of fleeting yet invaluable moments in life. Each scent is artfully blended using top-quality natural ingredients, offering an olfactory experience reminiscent of leisurely moments spent in the beauty of British nature.

The Story of Scented Spaces

Every room tells its own story, holds a unique atmosphere, and has a scent that resonates with one's personal experiences. The fragrances in the 'Room by Room' collection have been meticulously designed to complement the individuality of each space, whether it’s the relaxed moments in the living room, the revitalizing gatherings in the kitchen, or the tranquil retreat of the bedroom. As you move from room to room, the scents weave together seamlessly, enriching the narrative of daily life.

Unique Fragrances for Each Space

1. Sitting Room - This is a welcoming space where family and friends come together. The fragrance, centered on green sandalwood and fern, imbues a warm depth with a soft touch of violet leaves and lily of the valley. It envelops the room in a comforting embrace, setting the perfect backdrop for cozy conversations and shared moments around the fireplace.

2. Kitchen - Always the heart of the home, the kitchen is where delicious meals are crafted and nostalgic scents linger. Fresh herbal notes harmoniously blend with cooking aromas without overpowering them. A refreshing concoction of tomato leaf and bay, intertwined with earthy nuances of fresh rain on soil, uplifted by peppermint, lemon, and eucalyptus, creates a vibrant morning ambiance. Ideal for lazy breakfasts in pajamas or cherished tea times at the window.

3. Bedroom - A sanctuary for rest and relaxation, the bedroom should be serene and comforting. This fragrance, crafted from lavender and amber, brings tranquility to the space. The soothing combination of lavender and tonka bean melds into a woody richness, designed to enhance quiet evenings and moments of soothing solitude, promoting deep relaxation.

Featured Products

- Soy Wax Candles: Made with 100% soy wax, these vegan-friendly candles offer a rich fragrance concentration that fills the room even when not lit, radiating warmth and comfort. Available in all three fragrances with two sizes: 220g for 12,100 JPY (approx. 60 hours of burn time) and 75g for 5,720 JPY (approx. 20 hours).

- Diffusers: Featuring bottles made from amber-hued recycled glass, the alcohol-free natural oil base fills your living space with gentle and immersive scents. Each diffuser includes two sets of reeds to ensure long-lasting fragrance. Priced at 12,100 JPY for a 100ml bottle, it offers approximately four months of rich scent.

- Hand Wash: This 98% natural hand and body wash employs skin-friendly vitamin E and glycerin, providing a gentle cleansing experience. The ambiance-friendly design, featuring a 100% recyclable amber glass bottle, fits perfectly in any space. Available only in the kitchen scent for 6,600 JPY.

To celebrate the launch of this special collection, customers who purchase items from the collection will receive an original tote with a mini bath essence, available from May 18 to May 31, 2026.

For more details, visit the official online store: Effie and the Scented Life.

About PLUM&ASHBY

Founded in 2014 by visionary creators Vicky White and Freya Nicholson, PLUM&ASHBY encapsulates the beauty of the English countryside in their home fragrances. Their commitment is to conjure memories that enrich life through carefully selected natural ingredients, transforming daily routines into cherished moments. Products are available at various lifestyle stores and select shops. Follow them on Instagram: @plumandashby.jp