Rethinking PR and Communication Strategies for Businesses

On January 21, 2026, the Social Design Graduate School, under the Advanced Educational Institution, will hold an insightful seminar titled "Why Are PR and Communication So Essential Now?" led by Yukari Maruhana, editor-in-chief of PR TIMES MAGAZINE. This event will delve into the increasing importance of public relations and communication strategies in contemporary business management.

Seminar Details

- Date: January 21, 2026, from 20:00 to approximately 21:30 (JST)
- Venue: Aoyama Campus and online streaming
- Registration Fee: Free (pre-registration required)
- Target Audience: Individuals intrigued by PR and communication, as well as those interested in the Department of Communication Design at our university.
- Registration Link: Click here

Importance of PR in Modern Business

In today's rapidly changing business landscape, public relations (PR) and communication are not just ancillary functions; they have become integral to organizational success. This seminar seeks to clarify the crucial distinctions and roles of PR versus advertising and promotion. Participants will gain insights into effective communication strategies with C-level executives and media. Case studies from various companies will elucidate practical applications and real-world impact of strategic PR.

The seminar encourages active participation through discussions, allowing attendees to share experiences and practical strategies that they can implement in their own organizations. It is particularly recommended for professionals in the fields of PR and communication who are seeking to deepen their understanding and enhance their skills.

About the Speaker

Yukari Maruhana is the editor-in-chief of PR TIMES MAGAZINE, a prominent publication that offers knowledge on press releases and PR best practices. She has extensive experience in the marketing and advertising sectors, having managed media initiatives that benefit over 200 PR professionals. Prior to her current role, Yukari worked with major internet service companies, overseeing sales, management, and PR operations, leading to her appointment in 2021 at PR TIMES.

Her contributions aim to enlighten PR practitioners and marketers by imparting useful information that supports knowledge-sharing and professional growth.

Educational Background of the Social Design Graduate School

Established in April 2017 in Takadanobaba, Tokyo, the Social Design Graduate School aims to educate individuals who can develop and execute communication strategies based on organizational principles. Graduates receive a professional degree in Communication Design, while the advanced practical education department focuses on fostering high-level professionals who can systematize and apply new knowledge to societal issues.

Additionally, a new program will launch in April 2024, dedicated to training individuals capable of designing social structures for ideal societal conditions and contributing to social entrepreneurship.

For more information about our programs, please visit our official website: Social Design Graduate School.