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Michaels Expands Accessibility to Creativity with New Price Cuts

March 18, 2026 - Irving, Texas
In an exciting initiative aimed at fostering creativity and celebration among its customers, Michaels has announced a sweeping price reduction affecting more than 3,000 products across several key categories. From arts and crafts supplies to DIY home décor essentials, the reduced prices are set to enhance affordability for customers looking to express their creativity while celebrating life's moments.

These price cuts are an average of 10% lower than the previous prices, offering everyday savings on popular items that shoppers tend to buy regularly. This move marks the culmination of a value-oriented strategy adopted by Michaels over recent months, with aims to make crafting more accessible than ever. Some highlighted products affected by the new pricing include various crafting supplies such as 34" foil balloons, watercolor paint sets, and a wide range of paper crafts.

With the reduced prices, Michaels aims to ensure that customers can easily obtain necessary materials for their creative projects and celebrations. Plan your next craft project without worrying about your budget!

Commitment to Value and Customer Experience

David Boone, CEO of Michaels, explained, "These price reductions represent our commitment to providing value for our customers every time they shop with us. We want Michaels to be a trusted destination for creativity and celebration in every community. That means helping customers to create, celebrate, and bring their ideas to life without breaking the bank."

In addition to slashing everyday item prices, Michaels is also enhancing its rewards program, which allows loyal customers to reap additional benefits. The newly revamped program provides members with the opportunity to earn up to 9% back in rewards and take advantage of Everyday Perks with discounts of up to 25% on select items, varying by loyalty status. This new program positively influences both frequent shoppers and those just starting their creative journeys.

Celebration Made Affordable

Looking back at the previous year, Michaels also significantly reduced in-store birthday party prices by 50%, along with markdowns of 25-70% on over 200 Celebrate It™ party items. These adjustments ensure customers have even more options to celebrate both big milestones and the small joys of life without the stress of a hefty price tag.

Shop Online and In-Store
Customers can take advantage of these phenomenal savings by visiting their nearest Michaels store or shopping online at Michaels.com to explore the enhanced selection and the greatly reduced prices on countless items.

About The Michaels Companies, Inc.

Founded in 1973 and headquartered in Irving, Texas, Michaels stands out as the leading retailer for arts, crafts, and creation supplies in North America. Operating over 1,300 stores across 49 states and Canada, Michaels aims to be the best place for anyone looking to fuel their passion for creativity. In addition, Michaels owns Artistree, a company specializing in custom and specialty framing merchandise. To learn more about Michaels, visit Michaels.com.