#Japan #Tokyo #Tove Jansson #MOOMIN #SNOWY WAY HOME

Embrace Winter with the New Moomin Collection: SNOWY WAY HOME

The charm of Moomin Valley is about to embrace winter with the launch of the new product series titled SNOWY WAY HOME. Scheduled for release in October 2025 by Rights and Brands, the collection includes an array of fashion accessories and home goods that beautifully capture the essence of winter, vibrant with the delightful artistry of Moomin characters. Unique items such as mugs, home socks, and cozy blankets will make their way onto the shelves, inviting fans to frost their homes with Moomin magic.

A Journey into Moomin Valley's Winter Wonderland

The theme for this series revolves around the Moomin characters deciding to stay awake through the winter—a departure from their usual hibernation. Just as the first snow kisses the landscape, the residents of Moomin Valley start adapting to their new, snowy surroundings. Moominmama, for instance, is seen shoveling snow in search of mischief-maker Clip Dazz, while Moomin and Little My tour their transformed world, exploring white-coated hills and frozen landscapes.

This captivating narrative has inspired numerous items featuring art that tells the story, adorned with soft colors that evoke the winter vibe. Let’s take a closer look at some of the exciting products featured in the SNOWY WAY HOME series:

Mugs (Moomin/Little My)

Enjoy your tea time with these charming mugs depicting the Moomin characters playing in the snow. Available in gentle blue for Moomin and warm purple for Little My, each mug is priced at 2,200 yen (tax included) and will be available from October 1, 2025.

Chopsticks (Moomin/Little My)

Add a touch of Moomin magic to your dining table with chopsticks featuring designs for both Moomin and Little My. These are perfect for family meals, priced at 1,100 yen (tax included), also releasing on October 1, 2025.

Sheep Boa Lap Blanket (Purple/Blue)

This cozy lap blanket features a fluffy sheep boa fabric. Coming in purple with Moomin and Little My and blue with Moominmama and Clip Dazz, these blankets are perfect for chilly weather. Each will retail at 2,200 yen (tax included), available mid-October 2025.

Home Socks (Black/Beige/Purple)

Perfect for winter, these socks showcase Moomin skiing designs and are created with a soft material that fits snugly. Each pair costs 990 yen (tax included) and will be released in early October 2025.

Arm Gloves (Beige/Purple)

These warm arm gloves allow for ease of movement while keeping your hands cozy, beautifully adorned with a Little My embroidery. Priced at 1,100 yen (tax included), they will debut in early October 2025.

Warm Eye Masks

Featuring designs from the SNOWY WAY HOME collection, these masks gently warm your eyes. The ‘While Wearing’ model allows you to read or use your phone while soothing your eyes, while the aromatic version is perfect for relaxation. Available from October 10, both options are at a competitive price.

Pouches and Hair Ties

This series also includes adorable winter-themed pouches and scrunchies—made from fluffy materials that evoke feelings of warmth and comfort. Perfect for organizing small items or as stylish accessories, pouches are available at various prices.

Special Campaigns and Promotions

As part of the launch, several stores will offer exclusive limited-edition stickers for customers purchasing items from the SNOWY WAY HOME series, featuring an iridescent shine that shifts colors at different angles. This campaign runs through select Moomin Shops across Japan, including popular locations in Tokyo, Osaka, and Yokohama.

With these items hitting the shelves starting October 2025, don’t miss the chance to immerse yourself in the wintry wonder of Moomin Valley! For additional details, visit the official Moomin website at moomin.co.jp.