Hiraga Inc. Becomes Official Partner of Thespa Kusatsu Gunma, Supporting Sports and Community

Hiraga Inc. Teams Up with Thespa Kusatsu Gunma

Hiraga Inc., based in Nerima, Tokyo, has proudly secured its position as the official partner of the J-League club Thespa Kusatsu Gunma. This partnership reflects the company's dedication to uplifting the future of both local communities and sports through strategic promotional support.

A Meaningful Partnership

Founded in 1956, Hiraga Inc. has tirelessly worked to meet the diverse needs of the retail industry across Japan, expanding its reach to create strong ties, specifically in Gunma Prefecture, where a branch was established in 1969. This connection has facilitated a significant amount of promotional support for many retail businesses, enabling mutual growth alongside the local inhabitants.

Conversely, Thespa Kusatsu was established in 2002, rising from a regional league team based in Kusatsu Onsen, and officially joined the J-League in 2005. The club's philosophy centers around creating joy for the community through soccer and fostering shared pride. Embracing change and continuous challenges, Thespa Kusatsu remains committed to its roots within the region.

The recent partnership was forged based on a longstanding relationship with local enterprises, aiming to explore new avenues for promotional support that could significantly contribute to revitalizing the local economy. Hiraga Inc. feels honored to join Thespa Kusatsu Gunma in this milestone year, as the club celebrates its 20th anniversary in the J-League. A special event, the "J-League 20th Anniversary Memorial Match" against Vanraureh Hachinohe, will be held on October 12, 2025, where community members can share in the emotional experience of sports and widen their circle of support for the team.

Commitment to Local Development

Hiraga Inc. aims to be recognized as the leading company in Japan for solving retail challenges. By leveraging its promotional support, the company is determined to aid the development of local communities and the sports culture that unites them.

About Thespa Kusatsu

Thespa Kusatsu, formerly known as Liaison Kusatsu, began its journey in 1995. It transitioned to Thespa Kusatsu in 2002 and joined the J-League three years later. In 2013, to clarify its intent to represent the entire Gunma region as its home, the club was officially renamed Thespa Kusatsu Gunma. The team's name symbolizes Kusatsu Onsen, combining the English word for spa with the name of the town. The club's emblem beautifully integrates the essence of “steam” from hot springs with elements reflecting the swift determination, akin to thunder, that the team embodies on the field.

About Hiraga Inc.

Hiraga Inc. is committed to eliminating various challenges within the promotional sector, aspiring to be the number one company in resolving retail issues. Since its inception, it has catered to the unique requirements of supermarkets and electronics retailers. Key services include the execution of 52-week merchandising strategies based on promotional consulting, the planning and management of promotional systems, and multi-channel marketing utilizing social media. By accompanying clients from research to execution and performance evaluation, Hiraga Inc. aims to be a unique entity in the promotional and print industry, aspiring to invigorate the retail sector as a whole.