#Japan #Tokyo #Parenting Support #Mila-bo #digital coupons

Mila-bo's Innovative Digital Coupons for Parenting Assistance

In a landmark move, Mila-bo, a company based in Chiyoda, Tokyo, has announced the launch of Japan's first digital coupon service aimed at supporting families before and after childbirth. Scheduled to commence on October 1, 2025, in Minato-ku, Tokyo, this initiative leverages new technology to streamline services for parents, improving overall efficiency and ease of access.

Addressing the Challenges of Parenting Support Services

Minato-ku has recognized the need for improved support services for families navigating the challenges of pregnancy and parenting. Currently, a significant issue has been that families often face administrative hurdles when trying to access home help services or specialized maternal support staff, known as doulas. Previously, families had to manage their registration numbers and service hours through paper documents or notifications from official social media accounts. This setup often led to confusion and reduced accessibility for parents in need.

Enhancing Accessibility with Digital Solutions

The introduction of the "mila-e Coupon" and "mila-e Application" aims to transform this process. By allowing users to receive digital coupons and manage their registration numbers online, Mila-bo's solutions will enable families to quickly and easily access necessary services.

On the service usage day, parents will simply need to scan a QR code with their smartphones to redeem the coupon, enhancing convenience significantly. Furthermore, this digital approach allows staff within the Minato-ku municipality to monitor usage data in real-time, improving operational efficiency and service delivery to residents.

Details of the Parenting Support Services

Eligible Services

The digital coupons will be applicable to the parenting support services provided in Minato-ku, offering assistance to families expecting or having recently given birth. Families who have experienced miscarriage or stillbirth are also eligible for these services. For specific inquiries, families are encouraged to contact the Children's Family Support Center in Minato-ku.

How to Obtain Coupons

To receive the digital coupons, users must register on the "mila-e Application" and apply for coupon issuance. Once the application is approved, users will receive an email with a link allowing them to log into the "mila-e Coupon" platform and complete their coupon retrieval.

Partner Agencies Involved

The program will collaborate with various agencies providing housework support and postpartum doula services, ensuring a wide range of applicable support for families. Providers include:

• - Sun Care Net Co., Ltd.
• - Smart LLC
• - Renju Co., Ltd.
• - Tokyo Premium Services (formerly Adore Care Services)
• - SS-Consul Co., Ltd. (Tokyo Postpartum Care Division)
• - Bears Co., Ltd.
• - Pinay International Co., Ltd. (Pinay Housework Service)
• - CaSy Co., Ltd.
• - Matsugaoka Midwifery Clinic (Ma-Mail Co., Ltd.)

Benefit of Digital Coupons

The "mila-e Coupon" service allows parents to issue and manage postpartum care coupons online, offering real-time access to usage history. By providing a streamlined digital platform, Mila-bo aims to prevent the loss or forgetfulness associated with physical coupons, ensuring that families can always check their remaining balances and receive essential support when they need it most. This user-friendly approach not only promises to enhance access to existing services but also aims to increase satisfaction among users.

Real-Time Monitoring and Efficiency for Officials

Thanks to the integration of real-time data reporting, municipal officials will no longer need to gather information manually from various facilities or healthcare institutions, which can often lead to delays and miscommunication. This improvement allows for much quicker response times and promotes an effective public service environment where needs can be met promptly.

Further Information

As Mila-bo continues to innovate, it invites municipalities interested in implementing the "mila-e Coupon" system to reach out for individual consultations. For additional inquiries, interested parties can contact Mila-bo directly or explore detailed service information through their official website.

Mila-bo aims to revolutionize the way communities support families, ensuring that the journey of pregnancy and parenting becomes a more accessible and less stressful experience for everyone involved.