#United States #Los Angeles #Pacsun #RAMS

Pacsun and Los Angeles Rams: Celebrating a Seven-Year Journey Together

In an exciting event last Sunday, Pacsun and the Los Angeles Rams commemorated the seventh anniversary of their partnership with a vibrant gameday celebration. This collaboration has sparked significant contributions to local youth initiatives while solidifying a shared commitment to the Southern California community.

Since the partnership began in 2019, the duo has utilized their mutual Southern California roots to create unique experiences and initiatives, particularly aimed at engaging young people in the LA area. Through events and programs, they’ve been able to reach over 55,000 Los Angeles students, collectively donating more than $7 million to various youth and community programs.

Their initiatives include notable projects such as “Geared for Greatness” and “Loads of Love,” which aim to break down barriers that hinder school attendance in underprivileged communities. Additional support comes from clothing distributions, school-themed pop-up shops, and flag football clinics that resonate with the youth. In January 2025, the partnership also facilitated wildfire relief efforts, showcasing their dedication to providing tangible resources and opportunities for families in need throughout Los Angeles.

The recent celebration at SoFi Stadium brought together influencers and friends of both brands, including popular personalities from various fields. They enjoyed a special suite experience, underscoring how the partnership merges the worlds of sport and fashion while fostering community spirit. Attendees included professional dancer and choreographer Ezra Sosa, reality TV star Caleb McDaniel, and various content creators like Madi Monroe and Samantha Kruse, all of whom embody the youthful energy that Pacsun represents.

Richard Cox, Chief Merchandising Officer at Pacsun, expressed pride in their evolving partnership, emphasizing how crucial sport is in connecting with the community. “Sport is a core part of how Pacsun connects with our community, and our seven-year partnership with the Rams has given us an authentic way to bring that pillar to life,” he remarked, underscoring the significance of experiences that transcend just gameday engagement.

On the other hand, Jennifer Prince, Chief Commercial Officer at the Los Angeles Rams, highlighted how the collaboration has been rooted in a deep commitment to their communities. She stated, “Our partnership with Pacsun is special because it’s grounded in a shared connection to Southern California and a commitment to the young people and communities that make our home what it is.”

As they enter their eighth year together, PacoSun and the Rams plan to continue expanding on their strides, creating more experiences and community programming that intertwine fashion, sport, and culture. They remain devoted to making a lasting impact on young people throughout Los Angeles, fostering an environment that nurtures creativity and empowerment in the coming years.

About Pacsun

Founded in 1980 in Newport, California, Pacsun has established itself as a leading specialty retailer focused on youth culture, offering a blend of contemporary and streetwear fashion. The brand collaborates with a variety of emerging brands, emphasizing not just the latest trends but also the cultural elements that resonate with the next generation, including music, art, and, of course, sport. Stay updated on all things Pacsun by following them on their social media platforms, including TikTok, Instagram, X, Facebook, and YouTube.