#Japan #Tokyo #Samsung Galaxy S26 #The Devil Wears Prada #Helen J. Shen

Samsung Galaxy S26 Ultra Partners with 'The Devil Wears Prada 2'

Today, Samsung Electronics officially announced a global collaboration commemorating the theatrical release of 'The Devil Wears Prada 2', produced by 20th Century Studios. The partnership prominently features custom content starring Helen J. Shen, who plays Jin in the film. In a high-energy commercial, we see how the 'Samsung Galaxy S26 Ultra's' distinctive 'Google Search' function seamlessly resolves urgent demands from the iconic character Miranda Priestly.

At the world premiere of 'The Devil Wears Prada 2', the Samsung Galaxy S26 Ultra was the centerpiece, showcased on the red carpet, radiating its sophisticated charm. Miranda Priestly herself would have been impressed by the star-studded event, where celebrity attendees showcased their glamorous looks captured beautifully through the Galaxy S26 Ultra’s pro-level camera. This collaboration introduced the world's first 'RunwayCam #withGalaxy', marrying cinematic quality with visually striking content perfect for social media sharing.

Influencer and Galaxy S26 Ultra user, Haley Kalil (@hayleebaylee), participated in this remarkable filming experience. She expressed her excitement, stating, “As a huge fan of 'The Devil Wears Prada,' being part of Team Galaxy and using the Samsung Galaxy S26 Ultra was an incredible experience. Merging the film's world with the red carpet allowed me to share my favorite features of the Samsung Galaxy S26 series with fans.”

In preparation for the premiere, Haley shared her experience using the 'Google Search' feature, specifically 'Find It Fashion', on social media to showcase how the Galaxy S26 Ultra helped her get ready.

Keena Grigsby, Executive Vice President of Marketing at Samsung Electronics America, articulated the essence of this collaboration, stating, “A partnership with Galaxy is more than just a sponsorship; it is about intentional collaboration to celebrate innovation, respect diverse customers, and work with relatable brands and individuals. We are thrilled and honored to showcase the overwhelming appeal of 'Find It Fashion' especially in conjunction with the world premiere of 'The Devil Wears Prada 2', on such a large and vibrant stage.”

Lylle Breier, EVP of Partnership Promotion Synergy & Events at Walt Disney Studios, added, “With 'The Devil Wears Prada 2', we aimed to expand storytelling beyond the screen into a cultural moment that symbolizes contemporary fashion. The collaboration with Samsung has enabled us to fuse innovation with style and storytelling, presenting the runway experience in a modern and immersive way. This collaboration presents an unprecedented opportunity for fans to engage more deeply with the glamour, creativity, and dynamic energy that defines the franchise.”

Samsung Galaxy S26 Ultra and Google Search on the Runway

In collaboration with Google, Samsung has released a series of creative commercials set in the universe of 'The Devil Wears Prada 2'. The ads showcase how the advanced technology behind 'Find It Fashion' can be a lifesaver in challenging moments.

Media Event Information

Curious if the Samsung Galaxy S26 series is the right fit for you? Visit Samsung.com to prepare for the release of 'The Devil Wears Prada 2', hitting theaters on May 1, 2026.

About 'The Devil Wears Prada 2'

Two decades after Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci graced the screen in the iconic roles of Miranda, Andy, Emily, and Nigel, they are back in the much-anticipated sequel, 'The Devil Wears Prada 2'. This follow-up to the groundbreaking 2006 hit promises a return to the fashionable streets of New York and the refined world of runway magazines. The film is directed by David Frankel, written by Lauren Weisberger, and produced by Wendy Finerman, with executive producers Michael Bederman, Karen Rosenfelt, and Lauren Weisberger.

• - Note: Samsung Galaxy is a trademark or registered trademark of Samsung Electronics Co., Ltd.
• - Note: Google and Find It Fashion are trademarks of Google LLC.
• - Note: Other company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.