#China #Beijing #iHuman #Cricket Media #Reading Stars

iHuman and Cricket Media Unite to Launch Reading Stars

In a groundbreaking collaboration, iHuman Inc., a prominent provider of tech-driven educational products, has partnered with Cricket Media to unveil a revolutionary new app called Reading Stars. This innovative platform combines iHuman's advanced learning technologies with Cricket's rich storytelling legacy, creating a unique reading experience aimed at children of all ages.

Transforming Reading into an Adventure

Reading Stars is designed to encourage children's exploration of literature through interactive and engaging experiences. By utilizing a diverse library of mini-books tailored to various reading levels, the app ensures that every young reader finds content suited to their interests. From science and art to history and fiction, the rich selection is curated by experts at Cricket Media, ensuring quality and relevance.

Interactive Learning Experience

The app stands out with its numerous features aimed at fostering a love for reading. Children are not just passive recipients of stories; they actively participate in their learning journey. Features like quizzes, engaging mini-games, and virtual companions called Reading Buddies provide immediate feedback and encouragement. This transforms reading from a solitary activity into an adventure, where each victory builds a sense of accomplishment.

Dr. Peng Dai, CEO of iHuman, emphasizes that Reading Stars is more than just an educational tool; it’s a gateway to joyful learning. He states, “We strive to create immersive experiences that nurture children's growth. This partnership with Cricket Media allows us to reach a wider audience, inspiring a passion for literacy and storytelling.”

Personalized Learning Journey

One of the app's key features is personalization. It provides tailored recommendations based on the child's age, reading proficiency, and personal interests. This ensures that children are not only challenged appropriately but are also engaged in topics that excite them, fostering a deeper connection with reading.

As they read, children also gain virtual rewards in the form of stars, which they can use to build their own personalized virtual city within the app. This gamification approach makes reading a rewarding experience and boosts motivation by visually tracking their progress.

Bridging Print and Digital

In an effort to create an integrated learning approach, the app connects seamlessly with Cricket Media's beloved print magazines. QR codes found within publications like Ladybug, Spider, and Cricket link directly to Reading Stars. This allows children to access audio readings, comprehension tests, and interactive vocabulary games, merging the tactile joy of reading print with the dynamic engagement of digital media.

Availability and Subscription Options

The Reading Stars app is now available for download on the Apple App Store and Google Play, reaching families in over 170 countries. Parents can choose monthly or annual subscriptions to allow their children unlimited access to a wealth of content, enhancing their literacy journey from anywhere.

About the Companies

iHuman Inc. has been a leader in tech-powered educational products for nearly 30 years, focusing on original content and innovative technologies that make learning both enjoyable and effective. Its mission is to ignite curiosity and foster literacy and creativity among young learners.

Cricket Media, with a rich history of creating compelling narratives for children, combines its storytelling expertise with modern technology. This partnership reflects their commitment to enhancing learning through interactive media while maintaining a safe and engaging environment for kids.

By combining their unique strengths, iHuman and Cricket Media are setting a new standard for educational apps, making Reading Stars a must-have for young readers eager to embark on a literary adventure.