#Japan #Skincare #Tokyo #Body Scrub #and honey

New Body Scrubs from &honey Set to Launch

The renowned skincare brand &honey, established by V-Crea Co., Ltd. in 2018, is excited to announce the launch of its highly anticipated body scrub line, featuring three unique formulas. Starting on February 25, 2026, these innovative scrubs will first be available at Loft and Hands stores, followed by a nationwide release in drugstores and variety shops on March 25, 2026.

A New Era in Body Care

The new &honey body scrubs are centered around the brand's signature ingredient: honey. Known for its intense moisturizing properties, honey serves as the backbone of this product line. Each scrub is designed to not only exfoliate dead skin but also to provide nourishment and hydration, addressing common issues that plague traditional body scrubs, such as being too harsh or drying out the skin.

Product Overview

The series includes three distinct formulations:

• - &honey Deep Moist Body Scrub - 300g, priced at ¥1,680 (excluding tax)
• - &honey Deep Moist Body Scrub Mini Size - 50g, priced at ¥380 (excluding tax)
• - &honey Melty Moist Body Scrub - 300g, priced at ¥1,680 (excluding tax)
• - &honey Melty Moist Body Scrub Mini Size - 50g, priced at ¥380 (excluding tax)
• - &honey Premium Body Scrub - 300g, priced at ¥2,200 (excluding tax)
• - &honey Premium Body Scrub Mini Size - 80g, priced at ¥780 (excluding tax)

Key Features

1. Gentle Exfoliation: Each scrub employs a unique formula that combines the exfoliating power of honey with nourishing oils, leaving the skin feeling soft and hydrated.
2. Tailored Options: Users can choose from three options based on their skin's condition or specific needs for that day, ensuring customized care.
3. High Moisture Content: Over 90% of the ingredients are composed of moisturizing and skin-soothing components, meticulously selected for effective results.
4. Skin-Friendly Ingredients: &honey is committed to creating products that are free from synthetic colorants and mineral oils, adhering to a strict 10-point free formulation.

Development Insights

The inspiration behind the development of these body scrubs was to address common complaints about traditional scrubs, which often include harsh abrasiveness and difficulty in rinsing off. &honey capitalized on its expertise in hydration, effectively blending it with the power of honey to create a gentler yet effective recipe that ensures a silky finish post-use.

Moreover, each product is packaged in a design that minimizes water ingress, prioritizing hygiene.

Transform Your Bath Time

Elevate your bathing experience as the enticing fragrances permeate your space, transforming an everyday routine into a luxurious moment of self-care. The unique scent profiles of each scrub are crafted to enhance the overall sensory experience, making every application a delightful encounter.

About &honey

The brand &honey has achieved remarkable success since its inception, with over 100 million units sold by May 2025. Known initially for its hair care, it has diversified into skincare and body care, bridging the gap with products that cater to the notion of beauty rooted in honey's nurturing properties.

V-Crea Co., Ltd. stands as a pioneer in cosmetic innovation, leading trends with its creative and functional product lines that resonate with consumers. Looking ahead, they will continue to explore beauty solutions that meet the diverse needs of their clientele.

Conclusion

With the launch of these body scrubs, &honey sets a new standard in body care. Combining efficacy with indulgence, it promises to leave users with not just beautiful skin, but also an elevated self-care routine.