Subway's New Venture in Kawaguchi
Subway, the popular sandwich chain operated by WATAMI FAST CASUAL MANAGEMENT, is excited to announce its new location at Ario Kawaguchi in Saitama prefecture, which will officially open its doors on October 15, 2025. This new store is strategically placed within the bustling commercial complex, just an 8-minute walk from the east exit of Kawaguchi Station on the JR Keihin-Tohoku Line, making it easily accessible to a diverse range of customers.
A Convenient Shopping Destination
The Ario Kawaguchi complex boasts approximately 90 specialty shops, including fashion, gourmet food, and lifestyle goods. Its proximity to residential neighborhoods ensures that families can stop by for a meal during shopping trips or on their way to work and school. Subway aims to cater to a wide demographic by welcoming customers of all ages during both weekdays and weekends.
Innovative Ordering Systems
In line with modern dining trends, the Kawaguchi location will feature a mobile ordering system, allowing patrons to place their orders at their convenience without waiting in line. Subway is also introducing a self-ordering system, designed to empower customers, particularly those who may find ordering in a traditional setting daunting. With simple on-screen prompts, even first-time visitors can customize their sandwiches comfortably and at their own pace, enhancing the overall dining experience.
Subway is renowned for its customizable sandwiches, and the self-ordering system allows for an interactive experience in which customers can fully engage in their preferences. The company warmly encourages first-timers to visit and explore the menu options that await them.
Growth and Expansion
As of October 2025, Subway has seen an impressive 60 consecutive months of revenue growth across its existing stores. With the upcoming opening at Ario Kawaguchi, the total number of Subway locations in Japan is set to increase to 206, showcasing the brand's continuous expansion and popularity.
Store Details
- - Opening Date: October 15, 2025 (Wednesday)
- - Address: 1st Floor, 2nd Food Court, Ario Kawaguchi, 1-79 Namiki Motomachi, Kawaguchi City, Saitama 332-0033
- - Business Hours: 10:00 AM - 9:00 PM
- - Floor Area: 41.12 square meters (approximately 12.44 tsubo)
- - Seating Capacity: Shared seating available
Features of the New Location
- - Implementation of mobile ordering
- - Introduction of the self-ordering system
- - Installation of digital menu boards
WATAMI FAST CASUAL MANAGEMENT is also seeking franchise owners. Unlike conventional restaurants, Subway stores operate without fire or oil, ensuring safety and cleanliness. This model allows for a compact kitchen with minimal investment. Interested individuals are encouraged to inquire directly for more information.
For inquiries, please reach out to the Subway Franchise Development Department:
- - Phone: 03-6423-6580 (Weekdays 9:00 AM - 5:00 PM)
- - Fax: 03-6423-6581
- - Email: [email protected]
A Legacy of Customization
Founded in 1965 in Connecticut, USA, Subway started as a small sandwich shop by Fred DeLuca, who opened the first store at just 17 to save for college. The brand has since evolved into a global chain with a strong footing in over 100 countries, thanks to its made-to-order sandwich model that caters to customers' individual tastes. In Japan, Subway has been serving delicious sandwiches since its first store opened in Minato, Tokyo, on March 25, 1992. Each day, fresh bread is baked on-site, filled with high-quality ingredients such as roast beef, shrimp, and avocado, complemented by crisp vegetables, as talented staff known as