#Japan #Shinjuku #Isetan #KUJIME #FUSICA

KUJIME Launches Permanent Store at Isetan Shinjuku

Isetan Shinjuku's Beauty Apothecary is set to welcome KUJIME, a skincare brand developed by Kyoritsu Doctor's Lab, on March 25, 2026. This permanent establishment will be located in the Science Skincare section on the basement level of the store, marking a significant milestone for the brand that has primarily existed online.

Origins of the Permanent Store

KUJIME has been built on the expertise of the Kyoritsu Surgical Clinic Group, specializing in doctor-formulated cosmetics. This new store at Isetan Shinjuku is a direct response to customer demands for a tangible shopping experience—offering a chance to touch, feel, and try products before making a purchase.

In addition to the permanent store, a pop-up event will be held from March 25 to March 31, 2026. Visitors will be able to view, purchase, and receive personalized consultations on KUJIME's complete product lineup, making it an exciting opportunity for skincare enthusiasts.

Product Lineup

The KUJIME brand prides itself on a four-step skincare formula: Cleanse, Moisturize, Tone, and Protect. At the core of its offerings is the FUSICA line, which incorporates stem cell culture fluid and focuses on enhancing the skin's natural vitality.

FUSICA Cream

FUSICA CREAM (35g / 18,150 yen) is a richly hydrating cream designed to penetrate deeply and protect skin from aging-related damage. It contains immortalized human dental pulp stem cell-conditioned media and is clinically tested for efficacy, ensuring a high-quality product devoid of fragrances, dyes, parabens, and silicones.
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FUSICA Serum

FUSICA SERUM (30 mL / 16,500 yen) acts as a booster serum to strengthen skin resilience. It prevents inflammation and balances skin flora, providing a stable base for subsequent skincare. The oil-like texture seamlessly integrates with the skin, improving overall texture.
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Aqua Serum Sheet Mask

Aqua Serum Sheet Mask (30 mL x 5 pieces / 5,500 yen) is a hydrating face mask infused with 30mL of serum per sheet. With the inclusion of Centella Asiatica extract, this mask calms skin irritations and locks in moisture, while its design allows for exceptional adherence, delivering active ingredients to the skin effectively.
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Basic Cleansing Gel

BASIC Cleansing Gel (150 mL / 6,600 yen) provides a gentle cleansing experience, resembling the effects of a serum rather than a typical cleansing gel. Infused with three forms of vitamin C derivatives, it cleans out pores while ensuring minimal friction. The absence of synthetic scents and colors ensures a pure cleansing experience.
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Pop-Up Store Details

• - Duration: March 25 - March 31, 2026
• - Location: Isetan Shinjuku, Basement Level 2, Beauty Apothecary Promotion Space
• - Amenities:

- Full product lineup available for display and purchase
- Special offers include an original KUJIME pouch for the first 100 customers who purchase either the cream or serum, and a 10% discount along with an original shopper for those buying the whole KUJIME set.

About KUJIME

KUJIME was conceptualized and is sold by Kyoritsu Doctor's Lab, a related company of the Kyoritsu Surgical Clinic Group. Its philosophy focuses on enhancing skin's natural power without unnecessary additives. The unique FUSICA formulation, based on internationally patented stem cell technology, delivers clinic-quality skincare designed for everyday life.

For more information, visit Kyoritsu's Official Site and the KUJIME Website.