Beacon Pointe Advisors Expands Its Influence on the East Coast with a Major Acquisition of Sensible Financial Planning

Beacon Pointe Advisors Expands Its Boston Presence

In a move set to enhance its influence in the East Coast financial landscape, Beacon Pointe Advisors has completed the acquisition of Sensible Financial Planning, a notable wealth management firm based in Waltham, Massachusetts. This strategic acquisition, valued at approximately $944 million, significantly boosts Beacon Pointe’s assets under advisement (AUA) to an impressive total of about $54 billion.

With this merger, Beacon Pointe reinforces its presence in the greater Boston area, a region that offers substantial opportunities for wealth management and financial planning services. The addition of Sensible Financial Planning aligns perfectly with Beacon Pointe's commitment to fiduciary excellence, a principle that underscores the need for financial advisors to act in the best interests of their clients.

Sensible Financial Planning, known for its comprehensive approach to wealth management, emphasizes treating each client as a whole person and prioritizing their unique life goals and values. The firm provides an extensive range of services, including retirement planning, tax strategies, risk management, estate and legacy planning, and integrated investment management. This holistic strategy has fostered strong client relationships, which are crucial in the financial advisory industry.

The firm’s experienced team, comprising 21 highly skilled professionals, brings together over a century of expertise in various fields, including planning, investing, taxation, and risk management. The focus on a client-first philosophy allows them to deliver tailored financial advice, ensuring that clients receive clarity and confidence in their financial decisions. Rick Miller, Ph.D., CFP®, Partner and Managing Director, stated, "We built the firm to help clients tackle financial planning challenges and have maintained over 350 clients with nearly $1 billion in assets under advice. Continuing this client-centric approach will be key as we integrate with Beacon Pointe."

As part of the acquisition process, both Miller and Rick Fine, MBA, RMA®, CFP®, highlighted the advantages of joining forces with Beacon Pointe. While future operations will maintain much of the existing structure, they look forward to the resources and visibility that come with being part of a larger, more established firm. Fine remarked, "This partnership will offer both our clients and staff new opportunities for growth and value enhancement, while continuing to prioritize the individual needs of our clients."

Matt Cooper, President of Beacon Pointe, stressed the importance of the acquisition process, particularly noting that it’s not just about acquisitions but rather the mutual selection of a firm that shares similar values and commitment to client service. Shannon Eusey, CEO, added, “Welcoming the Sensible team enriches the diverse perspectives and expertise within our organization, allowing us to better serve our nationwide clients.”

The acquisition officially closed on October 1, 2025, and signals Beacon Pointe’s continued growth trajectory in a competitive market. The firm's expansion efforts are supported by over 600 employees across more than 75 offices nationwide, with a clear vision of providing impactful wealth management and advisory services.

As the financial landscape evolves, Beacon Pointe's determination to enhance its services while maintaining a highly personalized approach positions it well for future growth and client satisfaction. Clients and partners alike can look forward to the continued development of Beacon Pointe’s allWEALTH® platform, which underpins its commitment to delivering tailored, high-quality financial advice and management. This acquisition not only strengthens Beacon Pointe's assets but also enhances its reputation as a leader in the financial advisory industry in the U.S.