#China #Shanghai #Hair Care #JOY GROUP #Foltène

JOY GROUP Completes Acquisition of Foltène

In a significant corporate move, JOY GROUP, a leading Chinese cosmetics conglomerate, has finalized its acquisition of the Italian dermatological hair care brand Foltène. Established in Milan in 1944 by pharmaceutical researchers, Foltène is renowned for its scientific heritage and pioneering innovations in hair care. This strategic acquisition allows JOY GROUP not only to expand its product range but also to capitalize on the increasing global recognition of hair health.

A Legacy of Innovation

Foltène has developed unique active complexes such as Tricosaccaride® and Tricalgoxyl®, both clinically proven to promote thicker, fuller, and healthier-looking hair. Their product range focuses on healthy hair growth and keratin regeneration, featuring various offerings including anti-hair loss ampoules, specialized shampoos for both men and women, eyebrow and eyelash serums, and nail regeneration essences. Driven by strict scientific research and clinical studies, Foltène products are acknowledged by leading research institutions worldwide and are sold in over 30 countries, gaining the trust of consumers globally.

Strategic Implications of the Acquisition

With this acquisition, JOY GROUP has achieved comprehensive global ownership of Foltène, including its brand assets, distribution network, supply chain system, and the research lab located in Italy. Allan Liu, Chairman and CEO of JOY GROUP stated, "Given the rising awareness around scalp and hair health, we see enormous growth potential ahead. Foltène's robust scientific legacy, proprietary technologies, and extensive product portfolio have earned it consumer confidence and recognition globally. We are honored to welcome Foltène to the JOY GROUP family."

Liu further emphasized that this acquisition reinforces JOY GROUP's commitment to providing scientifically-backed solutions for hair and scalp care, directly addressing the demands of an increasingly health-conscious consumer base.

Enhancing JOY GROUP's Market Position

This move aligns with JOY GROUP's multi-brand, multi-category, international strategy, complementing its existing portfolio that spans across decorative cosmetics, skin care, and now, hair care. Foltène’s integration is expected to generate strong synergies with JOY GROUP’s current brands and foster further growth and innovation across its global cosmetics product offerings.

This acquisition underscores JOY GROUP's mission to "create a world of beauty that brings joy to everyone," and it reflects its dedication to advancing the beauty industry through science and innovation. The inclusion of Foltène not only diversifies JOY GROUP’s portfolio but also positions the company to be a major player in the burgeoning market for advanced hair care solutions.

About JOY GROUP

JOY GROUP is a multi-brand cosmetics company with a mission centered on joy and beauty. Its product offerings include the brands JUDYDOLL, JOOCYEE, Biophyto Genesis, René Furterer (specific to the Chinese market), and Foltène. The company operates a dedicated research and development center along with a cosmetics manufacturing plant, assembling top talent from various fields to create an integrated, agile, and effective supply chain.

For more information about JOY GROUP and its broad array of beauty solutions, visit www.joy-group.com.