#Japan #Nagoya #Fabrica Holdings #Action Link #D2C Strategies

Delving into Effective D2C CRM Strategies

In a rapidly evolving e-commerce landscape, businesses are facing intense competition not only to acquire new customers but to retain their existing ones through repeat purchases. To address this pressing issue, Fabrica Communications is proud to announce the second session in the seminar series titled "Teach Me, Emori-san: Implementing D2C CRM F2 Repeat Purchase Strategies". This crucial seminar will be held online on April 16, 2026, from 16:00 to 16:45 JST.

Why Focus on F2 Repeat Purchases?

As the e-commerce market becomes increasingly competitive, the cost of advertising has risen significantly, making it more challenging for brands to attract new customers. In this environment, encouraging repeat purchases from existing customers is vital for driving business growth. Especially significant is the transition to the F2 (second purchase), which directly correlates with enhancing Customer Lifetime Value (LTV).

However, many e-commerce operators struggle to identify obstacles that prevent customers from making a second purchase and face challenges in designing effective communication strategies. This seminar is designed for those e-commerce businesses keen to tackle these issues and learn the nuances of F2 repeat purchase strategies.

Seminar Agenda

During the seminar, participants will explore various aspects surrounding F2 purchases. It will cover the following key topics:

• - Identifying the common challenges faced when attempting to prompt the second purchase.
• - Strategies for effectively guiding customers from their first to their second purchase.
• - Practical repeat purchase tactics that can be implemented straight away.

In addition, attendees will have the opportunity to reflect on their own business situations and identify actionable strategies they can start executing immediately.

Event Details

• - Seminar Title: Teach Me, Emori-san: Implementing D2C CRM F2 Repeat Purchase Strategies
• - Date and Time: April 16, 2026, from 16:00 to 16:45 JST
• - Participation Fee: Free (pre-registration required)
• - Venue: Online via Zoom Webinars
• - Organized By: Fabrica Communications (Action Link)
• - Registration URL: https://actionlink.jp/seminar/20260416/

As an additional perk, participants who register for this seminar will get access to the archive of the first session, which covered the basic foundations of D2C CRM. This means that even those who missed the inaugural session can catch up and enhance their understanding before engaging in the second seminar.

About Action Link

Action Link specializes in providing CRM services tailored for e-commerce businesses. Using data from customer purchase histories and browsing patterns, the platform automates personalized communication to facilitate repeat purchases and increase LTV.

• - Service URL: https://actionlink.jp/

Company Overview

Fabrica Holdings

• - CEO: Masato Taniguchi
• - Headquarters: Akasaka 1-11-30, Akasaka 1 Chome Center Building, 9F, Minato, Tokyo
• - Established: November 1994
• - Public Listing: Tokyo Stock Exchange Standard Market (Stock Code: 4193)
• - Corporate Website: https://www.fabrica-hd.co.jp/

Fabrica Communications

• - CEO: Masato Taniguchi
• - Headquarters: Sankou Nishiki Building 8F, Nishiki 3-5-30, Naka Ward, Nagoya
• - Business Focus: Development and sale of automotive sales support systems, internet media services, web marketing support, automotive repair and rental services.
• - Investment Ratio: 100% owned by Fabrica Holdings
• - Corporate Website: https://www.fabrica-com.co.jp/

For further inquiries, please contact:
Fabrica Communications, Business Communication Division, Action Link Department
Phone: 0120-063-851
Email: [email protected]

Don't miss this opportunity to learn and refine your strategies to boost customer retention and drive business success!