#United States #Northbrook #Barilla® #Al Bronzo® #Brooklyn Beckham

Barilla® and Brooklyn Peltz Beckham: A Taste of Italy

Barilla®, a world-renowned pasta brand, is setting the stage for a culinary renaissance with the relaunch of its celebrated Al Bronzo® pasta range. With an impressive 148-year legacy tied to Italian craftsmanship, the brand has introduced a new packaging design alongside two exciting new pasta shapes. At the heart of this endeavor is a collaboration with the charismatic Brooklyn Peltz Beckham, who shares a deep-rooted passion for Italian cuisine and culture.

The essence of Italian dining is profoundly intertwined with tradition, and no staple embodies this more than pasta. The Al Bronzo® line showcases Barilla’s commitment to authenticity, being crafted with a traditional bronze-cut technique that allows sauces to cling beautifully, enhancing the overall dining experience. This method produces a unique porous surface that ensures every mouthful is rich in flavor, epitomizing the art of Scarpetta—an Italian practice of savoring every last drop of sauce.

Brooklyn Peltz Beckham’s partnership with Barilla is not merely promotional; it resonates with his personal memories of family gatherings centered around food. "Food has always been a key part of my life, from family vacations in Italy to cooking with my dad. Pasta is more than just a meal; it's a means of connection," Brooklyn explains.

Alongside the relaunch, Brooklyn presents two enticing recipes showcasing the Al Bronzo® pasta: the Al Bronzo® Mezzi Rigatoni in a Tomato, Onion, and Crispy Prosciutto Spicy Sauce—infused with Brooklyn's own Cloud23 hot sauce—and the Al Bronzo® Fusilloni paired with a Creamy Veggie Sauce. These dishes emphasize the flavor-enhancing characteristics of the Al Bronzo® pasta.

As consumer tastes evolve, Barilla has responded with innovative changes to its pasta lineup. The introduction of Fusilloni and Orecchiette, in addition to the existing staples of Bucatini and Spaghetti, comes as a direct result from market research revealing high demand for these specific shapes. According to Barilla's Nielsen study, 44.8% of premium pasta enthusiasts in the U.S. expressed a desire for Fusilloni, while 40.1% sought Orecchiette, indicating a significant trend in consumer preferences.

Angie Cotter, U.S. Pasta Category Marketing Director at Barilla, stated, "The evolution of Al Bronzo embodies our dedication to innovation while respecting our rich Italian heritage. Bringing these new cuts to our pasta family helps us cater to the diverse palettes of consumers, allowing them to revel in the joy of authentic Italian meals."

The visual transformation of Al Bronzo® pasta is equally compelling, with the new packaging marking a departure towards a more luxurious aesthetic. Featuring a vibrant red hue that celebrates the brand's legacy, the new design provides a clear window to showcase the superior quality of the pasta inside.

This revitalized line aims to enhance the experience of Scarpetta for American diners, encouraging them to embrace the Italian tradition of appreciating every last bit of delicious sauce. The expanded Barilla Al Bronzo® selection is now available at select retailers nationwide, enabling pasta lovers to authentically indulge in Italian culinary practices.

For more information and to locate a retailer near you, visit Barilla.com.

About Barilla

Founded in 1877, Barilla is a family-owned business that has grown into one of the world's leading pasta makers, focusing on quality and nutrition inspired by the Mediterranean diet. With an extensive product lineup ranging from various pasta shapes to sauces and more, Barilla continues its commitment to well-being and the joy of good food.

Barilla's dedication to sustainability and quality speaks to today's discerning consumer, making it a beloved brand in kitchens around the globe.