Celebrating Eight Years of Action: The荒野行動8th Anniversary Party

On November 23, 2025, the 荒野行動 8th Anniversary PARTY took place, orchestrated by the Tokyo-based company 灯白社. As a total producer of the event, 灯白社 handled everything from planning and space design to construction and operational management. This celebration marked a significant milestone for the popular battle royale game 荒野行動, developed and operated by China's NetEase Games. The event featured renowned special guests like エナコ, along with interactive segments that engaged users, stage performances, and live broadcasting, creating a vibrant atmosphere to commemorate the game's anniversary.

The 荒野行動 8th Anniversary PARTY was not just an event; it was a multifaceted experience designed to immerse fans in the game universe. It showcased an array of activities including stage shows with featured performers, offline meet-and-greets for invited players, and live streaming with notable guests, all aimed at fostering a strong connection within the 荒野行動 community. 灯白社 ensured that the event encapsulated key aspects of the game such as its competitive spirit and community-oriented nature, making it an engaging celebration for all attendees.

Key responsibilities for 灯白社 during this event included the initial planning phase, imagery design, stage enhancements, and venue construction. Additionally, they designed unique experiences for attendees and managed logistics for the performers, facilitating seamless stage progressions, and providing operational support for live broadcasts. The event also featured novelty item creation and talent casting, ensuring a spectacular lineup that resonated with the fans.

As part of their mission to enhance fan experiences, 灯白社 integrated numerous elements that reflected 荒野行動's unique world, combining competitive gaming, community interaction, and immersive experiences. With expertise in crafting environments that resonate with intellectual property (IP) content, 灯白社 continuously aims to develop innovative experiences tailored for exhibits, fan events, and collaborative initiatives. Their commitment to supporting creators in enhancing IP content while preserving ownership rights is an ongoing endeavor.

For those interested in inquiries regarding exhibitions, fan events, or collaborations, 灯白社 encourages reaching out through their official website here.

What is 荒野行動?

荒野行動 is a mobile gaming sensation developed by the leading Chinese game company NetEase Games. It immerses players in a thrilling battle royale experience on deserted islands where they can engage with up to 100 players. The game allows for customizable rules and creative game modes, enabling players to fight collaboratively with friends or compete against random opponents.

To download 荒野行動, click here. Follow 荼野行動 on their official X (formerly Twitter) here, on TikTok here, on YouTube here, and on LINE here. Visit the 荒野行動 official website for more information here.

About 灯白社

灯白社 is a global accelerator company dedicated to the mission of making the world more vibrant. It partners with creators to expand the entertainment market both domestically and internationally. Their diverse business scope includes planning, promotion, merchandising, and content development, focusing on supporting the growth of creators and rights-holders while generating new revenue opportunities. By collaborating with various stakeholders including illustrators, individual VTubers, publishers, and distribution companies, 灯白社 strives to foster a sustainable creator economy. The aim is to enhance the value of creative works while improving the status and compensation for all stakeholders involved.