#Germany #Berlin #Strutt #IFA Berlin #ev¹e

Strutt's Strategic Expansion into Europe

The innovative smart mobility company, Strutt, has made waves with its official entrance into the European market, marked by a grand showcase at IFA Berlin 2026. Running from September 4 to 8, this event caters to tech enthusiasts and industry professionals, setting the stage for Strutt's mission to revolutionize personal transportation.

The Grand Debut of the ev¹e

One of the key highlights of this event will be the global unveiling of Strutt’s latest model, the ev¹e. This new variant signifies a significant expansion of their product line, following the successful introduction of their flagship ev¹c model in the UK and Europe earlier this year. Strutt has garnered overwhelmingly positive feedback from everyday drivers, business partners, and industry leaders regarding the ev¹c, validating the company’s vision to transform personal transport spaces.

Designed for users prioritizing exceptional driving performance and daily usability, the ev¹e maintains the high standards of engineering associated with Strutt while making this advanced technology more accessible. Built on the same sophisticated chassis architecture as the ev¹c, the ev¹e incorporates Strutt’s proprietary four-motor drivetrain. This design ensures remarkable control, stability, and off-road capability, enabling it to tackle inclines up to 13 degrees and obstacles up to 5 cm with a range of approximately 32 km on a single charge.

The ev¹e appeals to drivers who may not need the advanced sensor features present in the evSense system yet desire the high-quality industrial design and refined driving experience that Strutt is known for. Scheduled for retail launch in September 2026, the ev¹e will be priced at €4,199, available through Strutt’s website and authorized partners across Europe.

Evolving Software and User Integration

In line with its vision of software-defined mobility, Strutt treats its vehicles as dynamic platforms that evolve alongside user feedback. During IFA 2026, the company will present a suite of intelligent features including Cruise Mode, Waypoints navigation, and seamless app integration. These functionalities are designed to continuously iterate and improve based on ongoing user engagement, transforming vehicles into continuously evolving technologies.

Strutt employs Over-The-Air (OTA) software updates to ensure that its vehicles like the ev¹c consistently improve in performance and utility, allowing customers to enjoy an ever-evolving driving experience.

Tony Hong, the CEO of Strutt, expressed confidence in this new launch, stating, "The reception of the ev¹c in the UK and Europe demonstrates that our approach resonates well. With the global debut of the ev¹e, our continuously iterating software improvements, and customizable accessories, we deliver a personalized mobility platform tailored to the European lifestyle."

Both media and attendees are invited to witness the world debut of the ev¹e and experience the latest software features of the ev¹c first-hand at the Strutt booth (CCB.b 123, City Club B) during IFA 2026.

About Strutt

Strutt is redefining smart mobility by integrating advanced robotics, intelligent driving techniques, and user-centric design to create the ultimate everyday vehicle. As part of its global expansion strategy, Strutt is entering key markets across Europe and the UK while continuing to grow its presence in the US and APAC regions, advancing its vision for accessible and intelligent mobility worldwide. For further information, visit Strutt's European Website.