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Athletic Brewing Company Unveils Unique Non-Alcoholic Clock End Brew in Collaboration with Arsenal

In a thrilling announcement today, Athletic Brewing Company, known as the largest dedicated non-alcoholic brewer in the U.S., has combined forces with famed football club Arsenal to introduce a new brew, named Clock End. This exclusive non-alcoholic red is set to be available only in the UK starting March 21, 2026, right at the Emirates Stadium, allowing fans and supporters to enjoy this unique beverage while supporting their team.

A Brew Inspired by Tradition

The Clock End brew pays homage to the historic Clock End at Highbury, renowned for its iconic clock that now resides in the Emirates Stadium. The creation of this drink is designed to encapsulate the spirit of matchdays at Arsenal, preserving the cherished traditions that resonate with every season. This collaboration represents a merge of Arsenal's rich heritage and Athletic's commitment to producing high-quality, flavorful non-alcoholic options.

Crafting a Unique Flavor Experience

The Clock End non-alcoholic beer is characterized by its medium body and an amber hue. It features a delightful profile with roasted malt characteristics, complemented by notes of caramel and dark stone fruits. Each sip promises a refreshing and balanced experience, perfect for enjoying during the intensity of a match. Co-founder and CEO of Athletic Brewing Company, Bill Shufelt, expressed excitement about this launch, stating, "We believe Arsenal supporters deserve a brew that mirrors their excellence on the field."

Matchday Moments Redefined

Clock End is intentionally crafted to fit seamlessly into the matchday rituals of Arsenal fans. With its smooth texture accompanied by a slight bitterness, this brew is positioned as an ideal companion from the first whistle to the last. Athletic Brewing aspires to provide fans with a refreshing option that aligns with a moderated lifestyle without compromising on taste.

Availability for Fans

Initially, Clock End will be available exclusively at the Emirates Stadium, including various Club Level bars while supplies last. In addition, supporters can look forward to sampling this drink during the upcoming matches on March 28 and May 2, 2026. Following its debut at the stadium, Clock End will also be obtainable at selected retail locations throughout London as well as online.

Athletic Brewing's Impressive Journey

Founded in 2018 by Bill Shufelt and John Walker, Athletic Brewing Company has made remarkable strides in the non-alcoholic beer space. Their innovative approach involves refining nearly every step in the brewing process, leading to over 190 prestigious awards over the past decade. Athletic not only leads the U.S. market for non-alcoholic brews but also focuses on sustainable practices, donating significant resources to environmental preservation through their Two For The Trails program.

With a commitment to quality and innovation, Athletic Brewing aims to redefine how audiences enjoy craft beers, making non-alcoholic options more appealing than ever. Clock End is not just another beverage; it's a celebration of football culture, so grab a can on your next visit to the Emirates and enjoy a taste of this historic partnership.