#Japan #Tokyo #Tokyo Theatre #Cinematic Girl #Ilya Kuvshinov

Tokyo Theatre Company Unveils 'A Cinematic Girl'

Tokyo Theatre Company, headquartered in Shinjuku, Tokyo, has rolled out its latest initiative—a character project called 'A Cinematic Girl' that revolves around the theme of love for cinema. This innovative project aims to cultivate a deeper connection with movies through a uniquely designed character, personifying the joys and passions associated with film.

The character has been brought to life by the celebrated illustrator Ilya Kuvshinov, who is known for his incredible work on celebrated projects such as 'Ghost in the Shell: SAC_2045.' Under his artistic guidance and vision, 'A Cinematic Girl' will engage audiences and inspire them to embrace their love for movies. From January 30, 2026, audiences will be able to enjoy a series of original etiquette commercials in all theaters operated by the Theatre Group, alongside content shared through various social media platforms. Furthermore, the project will expand with the release of exclusive merchandise slated for spring 2026, allowing fans to take a piece of cinematic delight home.

The Character: A Movie Lover

At the heart of this project is a character who embodies what it means to be a passionate film enthusiast. A 21-year-old university student living in Tokyo, she lives and breathes movies. While she enjoys streaming films, nothing beats the exhilarating atmosphere of a traditional cinema, a world where she loses herself in the viewer experience. She frequents the theaters roughly once a week and documents her cinematic adventures on her social media account, 'a_cinematic_girl.' Her favorite seat at the cinema? H-12, where she feels most connected to the movies that inspire her.

Content Expansion: New Cinema Etiquette Video

As part of the project roll-out, the Tokyo Theatre Company will debut a fresh cinema etiquette commercial that prominently features their new character. The campaign's tagline is 'Lost in a Dream,' emphasizing the enchanting and immersive experience of watching films on the big screen. Through artistic visuals, the commercial will highlight the character's expressions while illustrating essential cinema etiquette, thus instilling a sense of respect and appreciation for the theater-going experience.

Exclusive Merchandise Launch (Spring 2026)

Fans can also look forward to an array of exclusive merchandise, with designs featuring Ilya Kuvshinov's character illustrations. The product lineup is expected to include stylish sweatshirts, caps, tote bags, and socks. These items will be available for purchase at theaters ran by the Theatre Group as well as online through their official shop starting in spring 2026. Please note that actual products may vary from promotional designs.

Visit the official store here: Tokyo Theatre Online Store

Character's Social Media Presence

'A Cinematic Girl' will not only delight fans through merchandise and commercials, but she will also share her thoughts on favorite films and personal cinema journeys via her Instagram account @a_cinematic_girl. The content will also include updates on project developments and merchandise information. The first film recommendation from her is centered around 'sneaker movies that inspire a leap of faith!' Follow her journey through cinema on social media and become part of this vibrant community celebrating film.

Project Vision and Creative Team

This character project has brought together a talented team:

• - Creative Director: Yutaka Sone
• - Art Director: Mai Katada
• - Planner: Natsumi Kurashiki
• - Content Producer: Taisuke Kumada
• - Director: Daiki Kamoshita (P.I.C.S. management)
• - Character Design: Ilya Kuvshinov
• - Character Animation: Kinuko Imaoka
• - Music: Moto Kawabe
• - Mixing Engineer: Akiyoshi Tanaka
• - Recording Engineer: Tetsuya Kaneshige
• - Music Producer: Shuhei Takeda
• - Producer: Mao Suzuki (P.I.C.S.)
• - Production Manager: Yuki Adachi (P.I.C.S.)

With 'A Cinematic Girl,' the Tokyo Theatre Company is set to create not just a character but an entire movement that celebrates the joy of cinema and inspires others to embrace their love of film.