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Revolutionizing Visual Experiences: TCL CSOT Unveils APEX Display Technology at MWC 2025

At this year's Mobile World Congress (MWC) 2025, TCL China Star Optoelectronics Technology (TCL CSOT) made waves by exclusively showcasing its innovative APEX display technology. With a remarkable legacy of over 15 years at the forefront of display technology, the company has demonstrated its commitment to redefining visual experiences through significant advancements in display quality and user well-being.

Setting New Standards in Visual Immersion

According to Jun Zhao, CEO of TCL CSOT, the APEX brand aims to elevate display experiences by prioritizing not just picture quality but also user health, sustainability, and forward-thinking design. The technology features a plethora of innovations, offering stunning visuals that exhibit vibrant colors, high energy efficiency, and a pronounced reduction of carbon emissions through responsible material sourcing throughout the product lifecycle.

The APEX display technology is underscored by four fundamental pillars, represented by each letter in the APEX acronym: Amazing, Protective, Eco-friendly, and X (representing unlimited visions of the future).

Amazing - Exceptional Display Experience

The APEX solutions encompass striking contrast ratios, expansive color gamuts, ultra-high resolutions, and elevated refresh rates designed to ensure clarity even at wide viewing angles and under challenging lighting conditions. A prime example of this commitment is TCL CSOT's latest 13-inch tablet display, the world's first 4K AI tablet display with a 144 Hz refresh rate. Furthermore, in a collaboration with Lenovo, the company introduced the world’s first 14-inch camera-under-panel OLED display, showcasing APEX’s ability to seamlessly integrate advanced technology into diverse devices.

Protective - Prioritizing Eye Health

TCL CSOT positions eye health as a core component of the APEX technology. Its solutions mitigate eye strain through reducing blue light exposure, minimizing reflections, and optimizing display quality for ambient lighting. Distinguished at MWC 2025, the mobile WQHD-120-Hz eye protection with circular polarizers and a moth-eye patterned tablet display illustrate TCL CSOT's emphasis on user comfort and visual wellness.

Eco-friendly - A Sustainable Vision

TCL CSOT is dedicated to sustainability at every stage of its product lifecycle. The APEX technology features high transparency and low power consumption, designed to enhance energy efficiency with adaptable frequencies and heightened integration levels. They have achieved milestones such as developing the world’s first 6.36-inch display with minimal power consumption, alongside introducing technologies that reduced the total power consumption of integrated circuits by 31% compared to previous LTPO display generations.

Moreover, the superior 2.56-inch VR display from TCL CSOT achieves a 40% increase in light output utilizing its COA technology and highly efficient mini-LED backlighting, underscoring the company's commitment to green technology.

X - Unlimited Future Visions

Beyond creating incredible products, TCL CSOT is also focused on engaging consumers with distinctive, personalized experiences. By merging display technologies with artistic creativity, they aim to foster innovation that inspires users.

Pioneering Inkjet Printing OLED Technology

The APEX principles are further reflected in TCL CSOT’s Inkjet Printing (IJP) OLED technology, which is the only OLED technology featuring a regular RGB pixel arrangement that ensures exceptional color consistency across various brightness levels. The first 21.6-inch 4K IJP OLED professional display produced by TCL CSOT boasts a remarkable 99% DCI-P3 color gamut coverage. By providing a light emission area of 50-60%, the IJP OLED advances brightness and contrast, exemplified in the company's incredibly bright IJP-QD-EL notebook display measuring at 350 nits.

Importantly, the IJP OLED achieves over 90% material efficiency and a 20% decrease in carbon emissions relative to traditional OLED technologies, demonstrating TCL CSOT’s commitment to performance, energy efficiency, and sustainability.

About TCL CSOT

Founded in 2009, TCL China Star Optoelectronics Technology Co., Ltd. (TCL CSOT) stands as a premier innovator within the display technology sector. Their LCD, OLED, and Mini LED technologies are consistently utilized across televisions, mobile devices, tablets, laptops, monitors, automotive displays, and commercial screens. Operating multiple production lines and several FE facilities, TCL CSOT is dedicated to delivering innovative display solutions while cultivating a dynamic, sustainable ecosystem for display technologies.

As part of TCL's global Olympic partnership through 2032, the company is set to enhance the Olympic experience with an array of innovative display solutions.