#Japan #Shibuya #with #Omiai #Enito Group

Enito Group's Collaboration with Chiba Police to Combat Romance Scams

The Enito Group, based in Shibuya, Tokyo, oversees the matching apps 'with' and 'Omiai'. Recently, they have partnered with the Chiba Prefectural Police to raise awareness among users regarding SNS based investment and romance scams. This initiative is crucial as the amount lost to such frauds in Chiba Prefecture reached a staggering 2.8 billion yen in 2024, marking a significant increase compared to the previous year.

The Chiba Police have ramped up their efforts to prevent these scams by sharing informative videos on their official X platform that detail the techniques employed by scammers and suggested countermeasures. In line with this, Enito Group has prioritized creating a safe and secure environment for users since its establishment, launching a Trust and Safety division that monitors fraudulent activities across its apps.

Enito's operations are not merely reactive; they maintain a 24/7 watch over user activities, employing both automated systems and manual checks to spot and address malicious users promptly. For those users who interact with malicious accounts, the company has initiated targeted warnings. If users attempt to exchange social media contacts before a date, both individuals involved receive real-time alerts to mitigate potential threats.

In an expanding framework of support, Enito plans to establish an Advisory Board in April 2025, incorporating insights from experts in law, consumer protection, and academia to address the societal challenges surrounding dating apps. This collaborative effort aims to enhance the safety and security measures for all users comprehensively.

Enito Group’s director of the Trust and Safety division, Ryoma Yasunobu, commented on the initiative:

"We collaborate closely with our support centers for 'with' and 'Omiai' while integrating technology such as AI to ensure that our users can enjoy safe and fulfilling connections. Our joint educational efforts with prefectural police are crucial for enhancing user self-protection. We are committed to strengthening these initiatives further."

Beyond just safety, Enito is dedicated to being a 'lifestyle infrastructure' that supports various life events stemming from meaningful connections. Their ambition is to create additional value for society through a range of initiatives, emphasizing their role in fostering healthy interactions through their apps.

Recent statistics reveal that matching applications are becoming a pivotal platform in societal communication, with research indicating that approximately 25.1% of married couples met through matching apps. This growing trend elevates the responsibility of these platforms to ensure the integrity and safety of their users. The need for stringent quality and reliability standards has never been more critical, evident in Enito Group's successful acquisition of third-party certifications, paving the way for increased visibility through media advertisements.

As the Enito Group continues to grow, their focus on maintaining a safe environment and providing ample user support becomes even more critical. With over 20 million members across 'with' and 'Omiai', and an impressive two hundred million matches recorded, the impact of these apps is undeniable. Enito Group aims to leverage advanced technologies such as generative AI and machine learning to enhance user experiences and improve matchmaking opportunities, ensuring that they remain at the forefront of the dating app landscape.

In conclusion, the collaboration between Enito Group and the Chiba Prefectural Police marks a significant step towards combating romance scams, safeguarding users, and fostering a responsible dating culture. As technology evolves and the app landscape shifts, their comprehensive approach sets a standard for what users should expect in terms of security and safety.