Century Casinos Teams Up with BetMGM for Sports Betting in Missouri

In an exciting move for sports enthusiasts in Missouri, Century Casinos, Inc., a publicly traded company listed on the Nasdaq Capital Market under the ticker symbol CNTY, has officially announced a long-term partnership with BetMGM, a prominent player in the online sports betting industry. This collaboration aims to introduce BetMGM’s innovative sports betting platform to the Missouri market, expanding the accessible options for both integral sports fans and casual bettors alike.

The details of the agreement reveal that BetMGM will leverage Century’s licensing to operate an online and mobile sports betting application dedicated to the Missouri region. This partnership provides Century Casinos with a revenue-sharing model whereby a portion of net gaming revenue will be directed to Century, including a minimum guaranteed payout. The agreement also allows for retail sportsbook options that Century may choose to activate at its discretion.

“We are thrilled to have BetMGM on board. They are a leading entity in sports betting and gaming entertainment, known for their dynamic and innovative approach,” stated Erwin Haitzmann and Peter Hoetzinger, the Co-CEOs of Century Casinos. They further emphasized that this partnership represents a strategic advancement in capitalizing on their licenses in Missouri and is aimed at enhancing the entertainment experiences offered to their customers.

The establishment of this alliance is contingent on the approval of necessary gaming licenses and regulatory permissions, a process that Century is committed to navigating efficiently. BetMGM has made its mark in the sports betting landscape since its inception in 2018, thanks to the collaboration of gaming giants MGM Resorts International and Entain Plc. This partnership enables BetMGM to utilize state-of-the-art technology licensed in the U.S. while catering to a vast array of sports betting and online gaming services.

With brands like BetMGM, Borgata Casino, Party Casino, and Party Poker under its umbrella, BetMGM signifies a cutting-edge approach towards reshaping the online gaming landscape. Their headquarters in New Jersey serves as the hub for operations aimed at delivering unparalleled gaming experiences across various platforms.

The revenue opportunities presented to Century through this partnership also underline the rising value of the sports betting market in the United States. Since the legalization of sports betting in numerous states, the market has seen exponential growth, and companies like Century Casinos are poised to benefit from this expanding sector. This partnership not only reinforces Century's business strategy but is also aligned with a wider industry trend toward integrating sports betting into traditional casino offerings.

As the company proceeds with obtaining the required regulatory approvals, the excitement among Missouri's gambling community is palpable. Such agreements signal a commitment to providing enriched gaming experiences that combine technology and entertainment seamlessly. While Century Casinos holds various properties across multiple states, including the Mountaineer Casino in West Virginia and the Nugget Casino Resort in Nevada, this partnership is particularly significant as it marks a deeper foray into the burgeoning sports betting market.

As we await further developments, Century Casinos looks forward to establishing BetMGM’s platform in Missouri. This collaboration stands to elevate the experience for customers even further, offering enhanced betting options, promotions, and expert coverage of sporting events.

For those interested in more information about BetMGM, their website provides a comprehensive overview of their services and offerings. Similarly, Century Casinos maintains an informative platform about their operations and the various entertainment experiences they offer.

As the landscape of sports betting continues to evolve, such partnerships will be crucial in shaping the industry’s future. With Century Casinos and BetMGM leading the charge in Missouri, sports fans can expect an innovative, convenient, and engaging betting environment in the near future.