#Japan #Habanero Sauce #Kobe #BRISK STAND #RED HOT EGG

BRISK STAND Releases the Summer Spicy Burger

As summer approaches, BRISK STAND, the gourmet hamburger shop known for its unique concept of “Japanese food on a bun,” is set to launch a summer-only burger called the ‘RED HOT EGG BURGER,’ affectionately known as ‘辛いやつ’ (Spicy One) in Japanese. This exciting new addition will be available for a limited time from July 21 to August 31, 2026, across all BRISK STAND locations in Japan (with some exceptions).

The Origin of the Spicy Burger

Originally debuting at the BRISK STAND flagship store in Kobe during the summer of 2024, ‘辛いやつ’ quickly garnered attention for its delightful combination of flavors, earning rave reviews from customers eager to enjoy a spicy burger during the hot summer months. After receiving numerous requests to expand its availability beyond Kobe, the team at BRISK STAND decided to respond to this enthusiasm by introducing the burger to all locations for the summer of 2026. This move not only celebrates the success of the product but also highlights the growing popularity of BRISK STAND across Japan.

Flavor Profile: A Perfect Summer Delight

The ‘RED HOT EGG BURGER’ features a delicious patty made from 100% domestic beef, complemented by a fluffy omelet that contains smoky diced bacon and a refreshing kick of jalapeños. This combination promises to provide a mouthwatering experience that perfectly balances heat and richness.

Accompanying the burger is Kyoto-produced Habanero super hot sauce, offered on the side. Customers can first savor the pure flavor of the burger and then choose to enhance their meal with this spicy sauce for an exciting flavor transformation. The burger isn't merely about heat; it has been crafted to evoke the natural umami of the beef and the sweetness of onions, along with the richness of the egg, creating a 'deliciously spicy' experience that stands apart from typical offerings.

The Philosophy of BRISK STAND

BRISK STAND aims to elevate the hamburger experience by focusing on traditional Japanese flavors, combining them with high-quality ingredients. Their commitment to locally sourced beef (with no fillers), three-day-cooked onion confit, and additive-free buns sets them apart in the competitive food market. The ‘辛いやつ’ is no exception, designed not just for spice but to also deliver robust flavors that truly represent BRISK STAND’s values.

Product Information:

• - Product Name: The Spicy One (辛いやつ)
• - Price: Single patty for 1,900 yen (tax included), cheese topping for an additional 200 yen, and an extra patty for 650 yen
• - Availability: From July 21, 2026, to August 31, 2026, at all BRISK STAND locations (with some exclusions)

About BRISK STAND

BRISK STAND, founded in Kobe, has become a unique fixture in the burger landscape, known for its ability to evoke the essence of Japanese cuisine in its offerings. Selected as one of ‘Japan’s Top 100 Restaurants’ by Tabelog in 2024, this establishment has been on a trajectory of rapid expansion. In 2025, it proudly emerged victorious at the 'Japan Burger Championship', earning the title of Japan's best burger, and has even participated in international competitions, including a notable event in Indianapolis.

Utilizing additive-free buns made from whole wheat and exclusively domestic beef devoid of fillers, BRISK STAND ensures that each bite is not only satisfying but flavorful. One of its standout items, ‘切ったやつ’ (The Cut One), involves a unique method where burgers are cut vertically and grilled to perfection, sealing in the juices and enhancing flavors. This innovative approach has garnered a loyal following, often resulting in long lines building up before the shop opens.

As BRISK STAND continues to expand its footprint across Japan with 25 locations as of July 20, 2026, the brand remains devoted to delivering exceptional burgers that cater to Japanese palates while encouraging diners to enjoy deliciously crafted meals.

Locations:

• - Hokkaido: Sapporo
• - Kanto Region: Asakusa, Kamakura, Kabukicho, Shinjuku, Omotesando, Azabu-Juban, Suidobashi, Nakameguro, Ebisu, Ikebukuro Sunshine, Kitasenju, Haneda Airport Garden
• - Koshinetsu: Niigata
• - Chubu Region: Okazaki, Nagoya Sakae, Matsusaka
• - Kansai Region: Kobe, Umeda, Himeji, Kyoto, Lalaport Sakai
• - Shikoku Region: Tokushima
• - Kyushu Region: Hita Mameda
• - Okinawa: Nago

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