Ménage à Trois Wines Embraces Cultural Connections with New Summer Campaigns

Ménage à Trois Wines, known for its bold personality and distinctive flavor, is making waves this summer with an exciting new media partnership with Betches, a leading digital entertainment brand that reaches a whopping 250 million primarily female followers. This collaboration is designed to resonate with younger audiences by tapping into cultural moments that not only entertain but also engage.

A Summer to Remember

The partnership kicks off with the “Hot Goal Summer” initiative, where fans of Ménage à Trois will have the chance to win an unforgettable trip to Los Angeles during a significant soccer event. This initiative not only embodies the spirit of summer but also reinforces the brand’s image as a fun and approachable wine that is perfect for any occasion.

Celebrating its 30th anniversary this year, Ménage à Trois remains committed to its roots of carefree enjoyment. The brand epitomizes the notion that enjoying life and great wine doesn’t require taking oneself too seriously—a philosophy that has kept it relevant through decades of changing tastes and trends.

Cultural Instincts That Pay Off

Ménage à Trois’s knack for aligning with cultural touchpoints has proven fruitful in the past. Notably, last year, Ciara Miller from Bravo's Summer House endorsed their wine, captivating viewers with her vibrant recommendations. Ménage à Trois also partnered with popular late-night show, Jimmy Kimmel Live!, for the “Naughty Nice” holiday campaign, which was met with enthusiasm, showing that a good glass of wine pairs excellently with humor and laughter.

Expanding Partnerships and Audience Reach

This summer’s initiatives further expand Ménage à Trois’s roster of influential figures to engage with a wider audience. The brand is enthusiastic about collaborations with notable personalities, including Ana Sofia Fehn, who will create unique wine pairings aimed at energizing game day rituals—moving past the usual cheese and crackers to more innovative and enjoyable pairings that reflect the adventurous spirit of Ménage à Trois.

Additionally, the brand’s partnership list features sports broadcaster Rachel DeMita, sports media personality Taryn Hatcher, lifestyle creator Julia Adams, and content creator Hannah Dytrych. Together, these collaborations communicate a unified message: Ménage à Trois wine is versatile enough for every setting, whether it’s a high-energy watch party, a relaxed tailgate, or a cozy night in.

Juliana Muzzini, Senior Marketing Manager at Ménage à Trois, explains, “We’ve always aimed to inject a playful spirit into the wine experience. Collaborations with Betches and creators like Ana Sofia Fehn allow us to reinforce our presence where cultural conversations occur without any pretense.”

Continuing the Bold Legacy

In a market actively seeking new vitality, Ménage à Trois is diving headfirst into what has always been its greatest strength: not taking itself too seriously while producing outstanding wine. The brand is widely recognized for helping to establish the Red Blend category nearly thirty years ago, and it has committed to maintaining that same playful, boundary-pushing attitude toward keeping wine relatable, accessible, and, most importantly, fun.

About Ménage à Trois

As one of America’s most recognized wine brands, Ménage à Trois has indeed set a high bar—it has launched a #1-selling product seven times and now offers over 20 different varieties, ranging from bold reds to crisp whites, sweets, and an expanding line of light wines. The brand began its journey in 1996 when two psychologists in St. Helena, California, combined three red varietals into one formidable blend, ultimately creating not just a wine but a completely new category. Nearly three decades later, Ménage à Trois continues to embody its playful and inventive spirit.

Owned by Trinchero Family Wine & Spirits, a family-run Napa Valley winery since 1948, Ménage à Trois invites wine lovers to explore its offerings at www.MenageaTroiswines.com. Join in on the fun by following them on Facebook and Instagram.